What do you do if your digital strategy fails and you need a support network to recover?

1 Assess the situation

The first thing you need to do after a digital strategy failure is to assess the situation objectively and honestly. What went wrong? Why did it go wrong? How bad is the impact? What can you salvage? What can you improve? To answer these questions, you need to collect and analyze data from various sources, such as analytics, surveys, feedback, and benchmarks. You also need to review your goals, assumptions, and hypotheses and see if they were realistic, relevant, and measurable. By doing this, you can identify the root causes of the failure and the areas of improvement.

3 Revise your digital strategy

Based on the data you collected and the feedback you received, you need to revise your digital strategy accordingly. You need to revisit your goals and make sure they are SMART: specific, measurable, achievable, relevant, and time-bound. You need to update your assumptions and hypotheses and test them before implementing them. You need to adjust your tactics and tools and make sure they align with your goals and target audience. You need to create a realistic and flexible budget and timeline that account for potential risks and uncertainties. You also need to communicate your revised digital strategy clearly and effectively to your team and stakeholders.

4 Implement and monitor your digital strategy

Once you have revised your digital strategy, you need to implement it and monitor its performance. You need to execute your tactics and tools consistently and efficiently, following the best practices and standards of your industry. You need to measure and track your progress and results, using relevant metrics and indicators. You need to compare your actual outcomes with your expected outcomes and see if you are meeting your goals and objectives. You also need to review and evaluate your digital strategy regularly and make any necessary changes or improvements.

5 Celebrate your wins and learn from your losses

The final thing you need to do is to celebrate your wins and learn from your losses. Whether your digital strategy succeeds or fails, you need to acknowledge and appreciate your efforts and achievements. You need to reward yourself and your team for the hard work and dedication you put into your digital strategy. You also need to reflect and learn from your experiences and feedback. You need to identify your strengths and weaknesses and how you can leverage or improve them. You need to document your lessons learned and best practices and share them with your support network and community.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?