What do you do if your digital strategy accomplishments are undervalued during a raise negotiation?

1 Prepare your case

Before you enter a raise negotiation, you need to do your homework and gather evidence of your digital strategy achievements. This means quantifying your impact on key metrics such as traffic, conversions, revenue, engagement, retention, and ROI. You also need to highlight your skills, creativity, and innovation in developing and implementing digital strategies that align with the business goals and target audience. Use data, testimonials, case studies, and portfolio examples to back up your claims and demonstrate your value.

2 Know your worth

Another important step is to research the market rate for digital strategists with similar experience, skills, and responsibilities as you. You can use online tools, industry reports, job boards, and networking to find out the average salary range and benefits for your role and location. This will help you set a realistic and reasonable expectation for your raise and avoid asking for too little or too much. You should also factor in your personal and professional goals, your performance reviews, and your career progression when determining your worth.

3 Communicate confidently

When you present your case for a raise, you need to communicate confidently and respectfully. Avoid being defensive, emotional, or aggressive, as this can hurt your chances of getting what you want. Instead, focus on the value you bring to the organization and the results you have delivered through your digital strategy work. Use clear and concise language, avoid jargon and filler words, and emphasize your achievements and contributions. Be prepared to answer questions, address objections, and provide examples of your digital strategy accomplishments.

4 Negotiate strategically

Once you have stated your case, you need to negotiate strategically and flexibly. Don't accept the first offer or reject it outright, as this can signal that you are either desperate or uninterested. Instead, express your appreciation and interest, and ask for some time to consider the offer. Then, counter with a higher but realistic number that reflects your value and research. You can also negotiate for other benefits, such as bonuses, equity, training, or flexible hours. Be respectful and polite, but also firm and assertive, and don't be afraid to walk away if the offer is too low.

5 Follow up professionally

After the negotiation, you need to follow up professionally and confirm the outcome in writing. If you reached an agreement, thank your boss or client for their recognition and support, and restate the terms and conditions of your raise. If you didn't reach an agreement, thank them for their time and consideration, and express your disappointment and reasons for declining the offer. You can also ask for feedback and suggestions on how to improve your digital strategy skills and performance. Either way, you should maintain a positive and professional attitude and continue to deliver high-quality digital strategy work.