What do you do if your customers are craving innovative and immersive experiences through virtual reality?

Whenever a customer starts discussing VR ideas, you should encourage them to think about the following: 1. Would this experience be easier/cheaper/as impactful in any other medium. 2. What's the intended outcome from delivering this VR experience (brand awareness? more sales? cost savings?) VR is an incredible and unique medium but it's also difficult to scale and expensive to make still so make sure your customer is very clear on their expectations before jumping in. But once you're happy that VR is the suitable medium for what they're trying to achieve, get creative! VR is the perfect medium for making the impossible possible so lean into the beauty of that.

Ask why and what they had considered before reaching this conclusion. VR/AR/XR should be the last resort not the first. Rational, cost/ROI, impact and feasibility are key factors that need to be considered

It's important to understand the added value that the customer wants to achieve within their company. Helping them fully understand the technology by showing use cases and benefits it can bring, helps to conceptualize the idea. Understand the process of the customer and guide together through the user story to create a desired and feasable outcome. That would be an ideal workflow to leverage the most out of VR technology.

An immersive experience is a tool, not an oracle. You cannot ask it to give your audience the solution to all their problems, nor can you expect it to deliver an impactful message if the medium is not suited for the information you wish to transmit. Then, how can you help your clients achieve meaningful results? Ask: - Why VR and not another medium? - what is the ONE problem you want to solve/message that you wish to convey? - How much openness does your audience have with new technologies? - Are you aware that an immersive experience needs regular updates and can’t run by itself forever? If what you hear is, “I just want it for its wow effect,” kindly guide them elsewhere. Long-term value is based on specific solutions, not wows.

VR might feel like a shiny toy for a lot, but certain factors have to be evaluated - 1) If the consumer experience and base is decent enough to experience vs the excitement around VR. 2) Any cheaper ROI options that can bring a similar experience to a wider audience. 3) How engaging is the content for the audience, is it new, will it be unique enough for people to engage in VR 4) Will it be scalable after a point? 5) How do we ensure right audience and the right content creation?

Just like in any good experience, keeping the user engaged till the end is a must. To do that, an engaging narrative is more important than deciding the type of content. That’s how the user will remain captivated. The quality of content is also influenced majorly by cost and equipment. But with technology getting better, it becomes easier to have more quality content in VR experiences without too much complexity or cost.

To maximize the impact of your immersive experiences, it's crucial to craft content that not only entertains but also embeds your brand's message in a memorable and shareable way. By telling engaging stories, you create a narrative that audiences are not just watching but actively participating in. This approach is a significant departure from traditional broadcasting media, where viewers are passive observers. Leverage the multi-sensory capabilities of VR and other immersive technologies to make your audience integral to the story. This deeper level of engagement makes your content more likely to resonate with viewers, encouraging them to recommend and share your experiences, thus increasing the potential for your content to go viral.

While Choosing Content: 1. Assess target audience preferences for VR Content. 2. Offer a diverse range: games, simulations , education,tours, storytelling. 3. Ensure uniqueness and engagement to stand out. 4. Align Content with audience interests for maximum appeal .

Understanding the type of experience the client aims to create is crucial, but it’s also important to assess whether they possess the necessary 3D content or have the means/budget to obtain it. Jumping into a VR project loses significance if the client lacks access to, or the means to obtain, the requisite content to populate it. While some projects may be able to use off-the-shelf models, others might require the client to utilize pre-existing assets or require bespoke development. And that can be costly. Having a clear understanding of your client's starting point, and their desired destination, before you start the project can significantly contribute to its success.

When a client is new to VR, make sure they experience the technology before they proceed in the design process. This will help tune their expectation and allow them to give better requirements and feedback. It is best to show them both related content to their project, as well as some other content that highlight the features VR brings to the table.

All customers have budgets and XR can be a very expensive technology because 3D assets and sound assets are not cheap. Hardware can be very expensive too as we have seen with the Apple Vision Pro. But if XR technology is used properly, it can make companies spare millions, so the investment can be worth it. It's a matter of making some cost budgeting and predictions before starting the project, then proceed with a little prototype to verify the assumptions, and then going with the full deployment only if the first two steps were successful

Agree with antony, With a small budget you can create quite a poc. My first budget was "just" 15k, and showed the company the benefits of vr training. Now, 9 years after the first poc, I can't open my linkedin page without seeing something similar popping up. Yet company's have a short term view on tools like VR and AR, they are investing in an AvP, just to look cool, innovative and following the hype, not knowing what to do with it, or even have people know how to handle it.. For the same money, a consult is able to help you, how to approach your use case, and maybe even creating a poc worth to showcase and learn on the topic.

No one cars about the actual benefits unfortunately in VR when it comes to enterprise clients, what is important: 1)Make sure they understand and see the actual product and try it out. 2) Budget allocation is not important, yes because everyone has a budget can improve or allocate it is the priorities. 3) How they can look good and better among the competition. 4)the users are very important Make sure the experience is amazing. 5)understand the market before entering.

One of the best ways to identify whether or not VR will work for your business is through prototyping. Coming from a startup background, I have had to find cost-effective methods of testing and implementing ideas. Before you spend thousands of dollars on hardware and software, test out the concept with an MVP. This enables you to put it in front of the consumer before the final product has been developed, and get tangible insights about the most important features to include. The end result is an experience that properly addresses your customer's wants and needs without breaking the bank developing something that isn't all that interesting. VR is inherently costly, carefully planning your approach can increase the odds of success.

Create a budget and run it back and forth, between your clients, vendors and team members. Very likely there will be multiple price negotiations.

To solve staff training issues for a seamless VR experience, consider this six-point plan: Technical Training: Ensure staff are thoroughly trained in operating VR technology, including setup and maintenance. Customer Support Training: Train staff to effectively assist and guide customers in the VR environment for an intuitive experience. Troubleshooting Skills: Teach specific skills to diagnose and resolve common technical issues, minimizing downtime. Customer Communication: Train staff in customer communication to ensure guests feel comfortable and cared for. Ongoing Education: Implement continuous training programs to keep staff updated on the latest VR technologies and trends.

In my experience no matter how well you prepare, on the day of a big event, launch or rollout, something will go wrong. Make sure to have a trained technical resource on hand to help with issues on the spot. It’s also great to have the rest of the team ready to jump in and help that resource on Slack, Teams, Workplace, etc.

Training staff is altogether a seperate project but thats how VR is going to help right without having a person to educate VR experience should give you the same feels having said that its always good idea whenever we deliver a VR project i would make sure to have tutorials are also embeded in the experience as part of the project to deliver highest user experience

If your staff can’t get your devices to work, it doesn’t matter how much you spend, so make sure not inly the staff is trained, but trained to deal with unexpected errors during demo too.

When using VR to experience events or attractions, it is essential to overcome any technical problems. The technology must not be an additional barrier to the experience. Staff need to be fully trained to be able to deal with a wide range of situations, and to communicate effectively with users. VR puts users in a bubble, and it's vital that this moment is as pleasant as possible, by supporting and anticipating situations that could interfere with the experience.

Good experiences are those that tap into the hearts and minds of your audience. It’s not an infomercial, nor is it a flat medium: it requires different thinking about engagement. 3D media offers us an opportunity to re-create a story or give people an opportunity to experience something exceptional or participate as in a game. Much will depend on your target audience. So absolutely pursue it! 3-D media is the next form of Internet. Experimentation paves the way to expertise. Please see my course on VR and AR for business or contact me if you’d like to learn more!

Attending conferences and partnering with schools was something that helped us to attract interested customers including students, staff, and others. These activities not only broadened our network but also enriched our understanding of the educational needs and trends, allowing us to tailor our offerings more effectively to meet market demands. Through these collaborations, we gained valuable insights and feedback, which further fueled innovation and enhanced our reputation as a trusted partner in educational technology.

We created the "INSIGHT series" (Insight Heart / Lung / Kidney / Bone / Prostate) for medical education purposes, disease awareness and patient empowerment. It's available for free (private use) on iOS, Android, Apple Vision Pro and Microsoft HoloLens. The vision behind the INSIGHT series is to take MedEd to the next level, but at the same it is the perfect tool to showcase our capabilities to potential clients and collaboration partners. We have invested heavily into the INSIGHT apps and as a result won awards, which in return attracted big industry partners (Apple, Microsoft, Google, Magic Leap) to use and/or promote our apps. And this helped us to create buzz far beyond our marketing reach. Punchline: Let your work speak for it self!

Help them understand the media and its unique way of interacting with their target audience by providing testing experiences pre-crafted by your team, experiences that helps their minds understand the concepts and key aspects of what they should be looking for in the different Ideas revolving their heads. Storytelling is usually a good way to present complex concepts. With an aware mind you’ll have it easy to present reasons of why or why not to use AR/VR for an specific project, and that can even help you and your client to move quickly to a new idea that has potencial to be created in this type of media.

VR is relatively new to the general public and is pretty appealing. It is not only for gaming anymore but can be for all purposes. It uses the visual sense, one of the resources and displays for creating human emotions. Plus, it is immersive, all you need to market your VR product and the experience it offers to your clients. Do not miss to use it.

It is essential to keep in touch with the customer to get feedback on real usage of the application. Getting a validation of the success or failure helps to improve for future VR projects and collaborations. Success stories are important for marketing purposes and reputation.

To enhance virtual reality experiences for your customers, gather feedback to understand their preferences and then use that data to make the experiences more interactive and engaging. This could involve incorporating elements like interactive storytelling, gamification, or customizable features based on user preferences.

One important thing to note is that currently for a lot of companies VR has no business model. But here are some reasons to still invest in VR: Brand Image ??- This is one of the main reason for some companies to be present in the VR space, to be seen as innovative. Test & Learn ??- VR market share has high chance to raise at some point. Now is a great opportunity to start testing and learning about VR, to be ready when it takes off. Shape the market ??- While focusing on creating the best VR experience you participate into pushing the market forward and creating the best practices, which will create business models on the long run.

So the big question, “How to gather feedback?” Virtual reality experiences require general users to wear head mounted displays. That means for developers, they get to track user behavioural data. User position, Head movements, Gaze, Heart Rate and even cognitive load measures are possible to capture with most of the HMDs out today. So if you analyse those data, those analytics are so powerful to get an authentic feedback of the experience. One such platform you can consider is cognitive3D. Hope this helps ??

To help your customers who are excited about trying virtual reality (VR), here's a simple plan: 1. Understand What They Want: Find out what kind of VR experiences your customers are interested in. 2. Compare VR Options: Talk about different VR systems like Apple Vision Pro and Oculus, mentioning what's good and not so good about each. 3. Be Honest About VR: Tell your customers what VR can do and what it can't, so they know what to expect. 4. Let Them Try It: Give your customers a chance to test out VR with demos or trial runs. 5. Help Them Along the Way: Keep helping your customers and update them on new things happening in VR.

So the best way to give your customers what they want is to give them what they want. Stay tuned for more business secrets of the pharaohs. Reader: If you are relying on AI generated shovelware content to figure out how to please your customers, please reconsider your calling.

Good experiences are those that tap into the hearts and minds of your audience. It’s not an infomercial, nor is it a flat medium: it requires different thinking about engagement. 3D media offers us an opportunity to re-create a story or give people an opportunity to experience something exceptional or participate as in a game. Much will depend on your target audience. So absolutely pursue it! 3-D media is the next form of Internet. Experimentation paves the way to expertise. Please see my course on VR and AR for business if you’d like to learn more!

Producing and distributing virtual reality experiences is hard. Generally speaking, if a client comes to me craving a compelling immersive technology experience, I encourage them to watch Steven Spielberg’s 2018 blockbuster ‘Ready Player One.’ This tends to excite them, and also save me a significant amount of time explaining the many technical limitations and ethical constraints that prevent XR companies like mine from creating the wild, dystopian world depicted in the movie.

Simple things always are better. Avoid complex interactions and program intuitive actions in development it’s a huge step in the fast adoption of VR products for users and clients. It should be easier, faster and funnier than reality.