What do you do if your customer feedback collection and analysis methods are falling short?
In brand management, understanding and responding to customer feedback is crucial. However, what happens when your methods for gathering and analyzing this feedback are not delivering the insights you need? It's a common predicament, but with a strategic approach, you can revamp your processes to better capture the voice of your customer. This article will explore practical steps to take when your current systems are not up to par, ensuring that every piece of feedback is a stepping stone towards enhancing your brand's value and customer experience.