What do you do if your CRM performance evaluation is riddled with common mistakes?
A CRM performance evaluation is a valuable tool to measure and improve your customer relationships, sales, and service. However, if you don't conduct it properly, you may end up with inaccurate, misleading, or biased results that can harm your CRM strategy and goals. Here are some common mistakes to avoid and how to fix them if you encounter them in your CRM performance evaluation.