What do you do if your creative team's contributions are going unnoticed?

Creative Strategy unlike what most believe is not a one man pit. Its most effective when done with a number of people rubbing their heads together and its highly discouraging for your team if their contributions go unnoticed. Here's what you can do to solve for that - Shout it to the world! - Document your teams contribution and be proud to present it to the entire org. Communicate success of your creative team to stakeholders such as senior management and highlight the impact of their work to the overall business. Educate & Inform - Educate stakeholders on the value, effort & expertise required to deliver impactful creative solutions. Celebrate them - The best motivation for your team sometimes can just be some good ol' validation

Speak up! ??? Schedule a team meeting to discuss accomplishments and share insights ??. Consider creating a recognition system to highlight individual and team achievements ??. Advocate for acknowledgment of everyone's efforts and contributions ??.

Lembre-se de "Ratatouille", onde o talento de um simples rato pela cozinha passa despercebido até que ele encontra uma maneira de se destacar. Garanta que cada membro da sua equipe tenha a oportunidade de "cozinhar seu prato" e ser reconhecido por isso, criando um ambiente onde todos os talentos s?o valorizados e celebrados.

Highlight team achievements through regular updates and presentations. Document successes with metrics and testimonials. Foster open communication with management, emphasizing the team's value and seeking recognition opportunities.

If your creative team's contributions are going unnoticed, proactively showcase their work and achievements. Create detailed reports or presentations that highlight the impact of their projects on the business's goals. Organize regular showcases where the team can present their work to stakeholders. Encourage team members to share their successes and learning experiences internally and on professional networks. Seek feedback from stakeholders to improve visibility and relevance. Advocate for recognition programs within the organization to celebrate creative contributions.

Creative strategy is a role that involves a lot of disappointments. Especially when you are not in a team that handles a project that has higher chance of being converted as sale. Many research to ideas fail to reach execution and that automatically disheartens the team. In such case we need to make sure everyone is appreciated even when the sale or conversion doesn't happen. for eg : A creative strategy that had potential to reach the right TG , recall value and would have led to conversion could have been not taken ahead due to budgets or timelines or global mandates. Its fine! So start appreciating even work that is unsold and see the team bloom.

Often, the reality isn't that people don't care, but that they're locked in on their own worlds and don't know what everyone else is doing. Do you know what's going on in other departments in the company, and who's kicking butt over there? Sometimes we have to make some noise to get proper recognition. Congratulate someone on your team (not yourself) purposefully. Send an email to the larger team congratulating that person on their achievement. In my experience, people will engage.

The major missing point for the creative ecosystem is "data". As the creative evaluation is subjective and the briefs are not clear to check the idea whether it's on-brief or not, assessing the performance metrics would be helpful.

It's human nature: we tend to believe what we perceive as a less biased source. So it's one thing if you tell someone how great you are, and it's entirely different if a third party is gushing over your work. Encourage advocacy to build your profile.

It is crucial to publicly showcase the performance of the team within the organization. The most effective approach is to present comparative data with other brands. This can be done efficiently using tools on platforms like Instagram. Sometimes, criticism is based on personal taste, but numbers can silence these opinions. Additionally, one can apply for creative or brand awards. Winning such awards makes it evident to everyone that the team is doing a commendable job. This achievement must then be publicized on social media platforms, internally, and through PR, in line with the motto "do good and talk about it."

(Verse 1) In the shadows, we create unseen, Soul poured into each scene. Yet voices fade into the night, Lost, unnoticed, out of sight. (Chorus) Rise, ignite the fire within, Let artistry begin. Though overlooked, we'll stroke the skies, With every hue our hearts devise. (Verse 2) In whispers, echoes of our cries, Power to mesmerize. Each note, each word, we weave and spin, Magic in every chord, every grin. (Chorus) (Bridge) In time's tapestry, leave our mark, A symphony of souls in the dark. For greatness knows no bounds, no cage, In silence, our voices rage. (Outro) When the spotlight fades, shadows sprawl, We'll stand tall, having given all. In unseen art, solace is found, A new start on the silent ground. Mj