What do you do if your Creative Strategy professional is not meeting expectations?

Clearly define what aspects of the Creative Strategy professional's performance are not meeting expectations. Next, assess if the expected performance matrix was already communicated to the Creative Strategy Professional or not. With this information mapped out, it becomes easier for you to know and communicate clearly as to what modifications need to be made and what are the expected performance indicators.

Time for a heart-to-heart! ????? Schedule a chat, share feedback, set clear goals, and offer support. ???? If needed, provide resources or training to help them excel. ???? Remember, it's all about growth and teamwork! ????

Imagine que você está dirigindo um filme de suspense, onde cada membro da equipe desempenha um papel crucial no desenvolvimento da trama (projeto). Seu Estrategista Criativo é como o roteirista principal, cujas ideias d?o dire??o à história. Se o roteiro come?ar a perder a essência, é hora de uma reuni?o de roteiristas (feedback construtivo). Explore novos angulos da história (estratégias alternativas), incentive a escrita de cenas de teste (projetos piloto) e, se necessário, considere trazer um co-roteirista (coach ou mentor) para ajudar a reacender a chama criativa. Seu objetivo é garantir que o filme (projeto) seja um sucesso, mantendo a equipe unida e focada na vis?o original.

On top of assessing the situation, it's important to step back and assess the output. What was your expectation, would it be a better way to use the solutions he/she provided? Sometimes reality may work better than the expectations.

Let's take a moment to reflect on the areas where our Creative Strategy professional may be facing challenges. Are there instances of missed deadlines, a need for more innovative approaches, communication issues, or perhaps other factors at play? Pinpointing the exact areas of concern will allow us to tailor our approach effectively and support their growth in the most meaningful way.

Schedule a meeting with the individual to discuss your concerns. Offer specific examples of where their performance is lacking and provide constructive feedback on how they can improve. Ensure that the Creative Strategy professional understands what is expected of them in terms of their role, responsibilities, and performance standards. Communicate any changes or adjustments that need to be made. If the issues persist, consider implementing a formal performance improvement plan. This should outline specific goals, timelines, and actions that the individual needs to take to address their performance deficiencies.

Starting with clear objectives is the foundational step towards driving progress and achieving success in any endeavor. By setting realistic and measurable goals, we establish a roadmap that guides our efforts and propels us towards meaningful outcomes. So setting objectives should be the first step, rather than a solution

Help your employee figure out what their unique offering is! ??????♂????? We've all got one. It could be a skill, their style, their background, specific knowledge, etc. Once you've identified it, drive projects toward them that require that skill or perspective. ?? Once they start excelling there, expand their responsibilities. They'll re-enter the pool with more confidence, and a knowledge of what it takes to succeed.

As the project creative strategist, you must be ready to shift gears and the wheel at any time. I do sketches and mind maps of the projects and their objectives. Leaving that on display can remind me of creative fields and ideas I would be interested in turning to play if needed.