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What do you do if your Creative Strategy delegation is falling short?

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Creative strategy is the process of developing and executing original and impactful ideas that connect with your audience and achieve your goals. It requires a combination of skills, such as research, analysis, brainstorming, storytelling, and design. But you can't do it all by yourself. You need to delegate some tasks to your team members, collaborators, or external partners. However, delegation is not always easy or effective. Sometimes, your creative strategy delegation is falling short, and you need to take action. Here are some steps you can follow to improve your delegation and get better results.

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Kajal Patel

Senior Creative Strategist @BCG
Yuvaraj Elumalai

Manager- Creative at XERAGO E-BIZ SERVICES PRIVATE LIMITED
Veronica Rosas

Multimedia Designer | Arts and Culture Administration | Interdisciplinary Artist | Creative Strategist | Art Consultant…

1 Identify the problem

The first step is to identify the problem that is causing your delegation to fall short. Is it a lack of clarity, communication, feedback, or trust? Is it a mismatch of skills, expectations, or deadlines? Is it a conflict of interests, opinions, or styles? By diagnosing the problem, you can find the root cause and the best solution.

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Yuvaraj Elumalai

Manager- Creative at XERAGO E-BIZ SERVICES PRIVATE LIMITED
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If Creative Strategy delegation is falling short, reassess the process by evaluating team members' skills and workload. Provide clear expectations and guidance, offer necessary training or resources, and encourage open communication. Adjust delegation as needed to ensure tasks align with team strengths and project goals, fostering collaboration and accountability to enhance effectiveness.

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Veronica Rosas

Multimedia Designer | Arts and Culture Administration | Interdisciplinary Artist | Creative Strategist | Art Consultant | Photographer
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Revamp your delegation game! ???? Assess tasks, assign based on strengths ????, and communicate expectations clearly ?????. Stay organized with project management tools ????? and check in regularly for updates ????. Offer support and empower your team ????. Remember, delegation done right leads to creative success! ????

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Kajal Patel

Senior Creative Strategist @BCG
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To identify specific areas where the delegation is falling short, conduct a comprehensive analysis that examines various facets such as creativity, resources, communication, and any other pertinent factors. This could involve gathering feedback from team members, conducting performance reviews, and assessing project outcomes against initial objectives.

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Ladie Pabillar

Helping DTC Brands spending $20k-$50k per month on Meta create Direct Response Ads
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Pinpoint where your Creative Strategy delegation is falling short, first check if there are issues with how instructions are communicated, leading to confusion. Then, see if the team lacks the necessary tools, information, or enough people to handle tasks effectively and examine your workflow or the process that might be holding the team back.

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2 Communicate clearly

The second step is to communicate clearly with your delegates and stakeholders. You need to share your vision, goals, and criteria for the creative strategy. You also need to listen to their input, questions, and concerns. You need to provide clear instructions, expectations, and feedback. You need to use the appropriate channels, tools, and formats for communication. By communicating clearly, you can avoid misunderstandings, confusion, and errors.

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Ladie Pabillar

Helping DTC Brands spending $20k-$50k per month on Meta create Direct Response Ads
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Engage in open and honest communication with your team. Discuss the issues that have been identified and listen to their feedback and lastly Ask for everyone's input to understand the challenges better and brainstorm together for fixes.

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3 Empower your delegates

The third step is to empower your delegates to do their best work. You need to trust their abilities, creativity, and judgment. You need to give them autonomy, flexibility, and ownership. You need to support them with resources, guidance, and recognition. You need to encourage them to experiment, learn, and grow. By empowering your delegates, you can boost their motivation, confidence, and performance.

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Kajal Patel

Senior Creative Strategist @BCG
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Before you empower and enable your delegates, assess whether your team has the skills and resources to execute the creative strategy effectively. Offer training sessions, workshops, or access to relevant tools and resources to support their development. This will lead to an organic and holistic development.

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Ladie Pabillar

Helping DTC Brands spending $20k-$50k per month on Meta create Direct Response Ads
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Match tasks with team members' skills and interests for better results. Review what everyone is good at and likes to do, then adjust assignments accordingly. Sometimes, delegating tasks to individuals based on their strengths and areas of expertise can make a significant difference

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4 Monitor and evaluate

The fourth step is to monitor and evaluate the progress and outcome of your delegation. You need to track the milestones, deliverables, and feedback. You need to measure the quality, impact, and alignment of the creative strategy. You need to identify the strengths, weaknesses, and opportunities for improvement. You need to celebrate the successes, acknowledge the challenges, and learn from the failures. By monitoring and evaluating, you can ensure accountability, consistency, and excellence.

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5 Adjust and improve

The fifth step is to adjust and improve your delegation based on the results and feedback. You need to review your delegation process, methods, and tools. You need to analyze your delegation performance, satisfaction, and collaboration. You need to implement changes, improvements, and best practices. You need to seek feedback, suggestions, and recommendations. By adjusting and improving, you can optimize your delegation and achieve your creative strategy goals.

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Christine Elizabeth Cooper, JD-MBA

Marketing executive, creative, + AI advocate
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I'm all for coaching, but I'm staunchly adverse to banging my head against a wall. Always consider the possibility that you've delegated to the wrong person. It might not be that they need empowering or direction. The adjustment you need may be a different resource, and that's ok!

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6 Delegate creatively

The sixth step is to delegate creatively. You need to think outside the box and explore new ways of delegating. You need to challenge yourself and your delegates to try new things and learn new skills. You need to leverage the diversity, strengths, and passions of your team. You need to experiment with different formats, mediums, and platforms for your creative strategy. By delegating creatively, you can enhance your innovation, differentiation, and value.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your Creative Strategy delegation is falling short?

1

2

3

4

5

6

7

1 Identify the problem

2 Communicate clearly

3 Empower your delegates

4 Monitor and evaluate

5 Adjust and improve

6 Delegate creatively

7 Here’s what else to consider

Creative Strategy

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What do you do if your Creative Strategy delegation is falling short?

1

2

3

4

5

6

7

1 Identify the problem

2 Communicate clearly

3 Empower your delegates

4 Monitor and evaluate

5 Adjust and improve

6 Delegate creatively

7 Here’s what else to consider

Creative Strategy

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