What do you do if your creative process isn't resonating with users or customers?

This could be a matter of how the ideas are being communicated. It's crucial to review the narrative of the presentation and try to see it through the eyes of the client: would I understand this concept and idea if I were receiving this information for the first time? From there, reconstruct the storytelling of the presentation, seeking possible resources (words, photos, references) that make it more engaging and easily understandable.

In instances where creative efforts fail to resonate with users or customers, prioritizing active listening is paramount. Utilize surveys, feedback forms and direct conversations to grasp audience needs and preferences. By understanding underlying reasons for disconnect, valuable insights emerge, guiding adjustments to align creative endeavors with user expectations effectively.

Lo primero que se debe reconocer es que muy seguramente lo que fallo no es mi trabajo creativo, lo que fallo es la escucha de mis clientes y no necesariamente quejas y reclamos , es como le solucionas el problema realmente y como de una manera amigable, el trabajo creativo no puede salir solo de mi imaginación o de lo que yo quiero es un error muy común que he visto cometer a muchos , el trabajo creativo debe ser con base en algunos principios del PROBLEMA DEL CLIENTE A SOLUCIONAR.

Identifying the audience is a crucial part of any campaign. It's quite simple: just as Cartoon Network is for kids and news channels are for adults, one should identify their audience before embarking on creative work. This can be done by conducting surveys or employing effective strategies. Subsequently, a funnel can be created to filter data according to the audience, pinpointing specifics such as age group, gender, or any other demographic details. The goal is to create things that people need, or alternatively, to first create a need.

"If your creative process do not resonate with your customers, it means you have not successfully identified their real pain points. For this identification, it is of VITAL importance to conduct qualitative market studies to obtain those relevant insights that make the product or service brand resonate with them."

Yo tengo un lema "NO TE ENAMORES DE UNA IDEA" el mercado siempre habla y es decisión propia si le hacemos caso o no. Veo personas que tienen una idea inicial, salen a validarla y el mercado les dice que la idea A no es , que es la B, pero ellos siguen enfrascados que debe ser la A porque fue la idea que amaron , la idea ideal para el mercado cuando se idealizó el proyecto , cuando se estructuró la idea A era la que mas dinero daba. Pues mi querido amig@ la mejor idea de tu proyecto no es la que AMAS es la que el mercado necesita , sin mercado no hay empresa o proyecto, es duro de entender por qué los sentimientos son fuertes, pero las emociones traicionan, LA DATA NO MIENTE.

Identifying the audience is a crucial part of any campaign. It's quite simple: just as Cartoon Network is for kids and news channels are for adults, one should identify their audience before embarking on creative work. This can be done by conducting surveys or employing effective strategies. Subsequently, a funnel can be created to filter data according to the audience, pinpointing specifics such as age group, gender, or any other demographic details. The goal is to create things that people need, or alternatively, to first create a need.

Truth is a lot of analyzing can go into any work, but creative usually has nothing to do with stats. It's about what you bring to life that others have not seen and makes them feel something or engage. But analyzing data is good too, it's just, I have found that the more you concentrate on the stats the more your process becomes about them than the creativity.

?Bueno, ya sabes que algo fallo, recolectas data y ahora te dice que fue lo que fallo, que harás? No hay nada de malo en iterar, es totalmente natural en innovación y emprendimientos sobre todo si son tecnológicos, como dicen en Silicon Valley "Equivócate rápido" de nada sirve quedarte en una idea que sabes que no funciona , prototipa una nueva solución y pruébala nuevamente sin miedo a fracasar. Recuerda nada se aprende del éxito y todo del fracaso,pero debes aprender.

Identifying the audience is a crucial part of any campaign. It's quite simple: just as Cartoon Network is for kids and news channels are for adults, one should identify their audience before embarking on creative work. This can be done by conducting surveys or employing effective strategies. Subsequently, a funnel can be created to filter data according to the audience, pinpointing specifics such as age group, gender, or any other demographic details. The goal is to create things that people need, or alternatively, to first create a need.

collaboration in any kind of work is a plus. It gives everyone the opportunity to learn. But if there is no chance to learn, it becomes a liability to any creative process.

Adapt, evolve, change ... whatever you call it, your strategy must never remain the same. But whatever you change, the style that allows your audience to identify your work should remain the same.

Acknowledge the limitations of your work and be humble enough to accept it's not meeting expectations. Embrace change by adjusting your creative process accordingly.

Take a step back and reassess. First, I'd gather feedback directly from my audience to understand what isn't clicking. Then, I'd analyze the feedback to identify patterns or common themes. Next, I'd tweak my approach based on this feedback, whether it's adjusting the tone, refining the messaging, or even changing the medium. Flexibility and listening to your audience are key in refining your creative process to better resonate with them.

Your creative process should make sense to you but can be weird to others, if it isn't then you are doing it wrong. Just do your thing but be open to suggestions.