What do you do if your creative business is struggling to gain visibility in the market?

If my creative business is struggling to gain visibility in the market, I would focus on defining my brand identity, enhancing my online presence through a professional website and active social media engagement, networking with industry professionals and potential clients, offering valuable content to showcase my expertise, seeking feedback to adapt my strategies, considering paid advertising options to reach a broader audience, and prioritizing exceptional customer service to generate positive word-of-mouth referrals. By implementing these strategies, I can gradually increase my business's visibility and attract more clients.

Be the sherlock of your brand. Before tweaking anything, do some detective work! Analyze your current marketing strategy. Are you on the right social media platforms? Is your website showcasing your work effectively? Talk to past clients or colleagues – what did they like about working with you? What could you improve on visibility-wise?

Boost visibility! ???? Leverage social media ????, collaborate with influencers ??, and offer unique promotions ??. Engage with your audience authentically and consistently ????. Network, attend events, and explore strategic partnerships ????.

Creativity always catches an eye. If your creative business is struggling, perhaps you are not creative enough. Creativity is a learned skill and can be taught at the same time.

Harness the power of social media platforms like Instagram, LinkedIn, and Twitter to showcase your work and engage with your audience. Collaborate with influencers or complementary businesses to expand your reach ????. Invest in targeted advertising campaigns to amplify your presence to your ideal audience ????. And don't forget the magic of networking, attend industry events, conferences, and webinars to connect with potential clients and partners ????. With persistence and creativity, you'll shine bright in the market! ???

In 2024, branding is moving away from Purpose-driven to Relationship-driven, centred around stories and characters. Instead of starting with WHY, savvy brands start with WHO, focusing on relatability. In traditional branding, brands wanted to be aspirational, appearing shiny and perfect, whereas today’s brands are focused on creating connection through authenticity. The old way was about delivering a one-directional targeted message, but today’s top brands know that it’s about creating space for conversation and interaction with their customers. And although logos are important, today’s brands are differentiated through storytelling and experience. They know that people connect with people, not logos.

As the sun dipped below the horizon, I prepared for a trail run, akin to the journey of branding. Each step represented resilience and determination, mirroring the process of refining a brand amidst challenges and twists. Navigating obstacles in the forest mirrored refining branding elements, drawing strength from my brand's essence. Clearings offered clarity, aligning with my brand's messaging and visual identity. Descending confidently, each decision honed my brand, bringing me closer to success. Crossing the finish line, I realized: like the trail, branding demands perseverance, creativity, and a steadfast vision. "Stay Outside" Mj

To boost visibility for your creative business: 1. Define your target audience. 2. Use social media to showcase your work. 3. Collaborate with other creatives. 4. Attend relevant events. 5. Optimize your website. 6. Offer promotions. 7. Pitch to media outlets. 8. Collect customer testimonials. 9. Consider paid advertising. 10. Stay consistent with your efforts.

You need to entertain or educate. Ideally both but don't be cringe. If you can't sustainable deliver entertainment, focus on being educational. Provide your audience with methods to help them do the work. For example, here's what a social media calendar looks like and here are the decisions you need to make. They're not paying you for the knowledge, that's free. They're going to pay you to do the work for them. Education doesn't get in the way. Be an open book.

This means being active on social media platforms, participating in conversations, sharing content, and interacting with your audience to increase visibility and build a community around your brand.

Leverage social media platforms by sharing compelling, authentic content that showcases your unique offerings. Engage directly with your audience through comments, messages, and interactive posts. Utilize targeted ads to reach potential customers and collaborate with influencers or brands that share your target market to expand your reach. Participate in online communities relevant to your industry to establish your presence and expertise. Consistently analyze your engagement data to refine your strategy and increase visibility over time.

One thing I've found helpful is to stop projecting your fears or, more appropriately named, insecurities onto your audiences. Don't be afraid to appear "obnoxious" as you post and engage with your audiences. Your followers are on your platforms to watch you and see what you have to offer and if you're not excited about your product, how can you expect them to be? Prime example - in 1997, at 10 years old, I pleaded with my dad for him to buy OxiClean - not because I needed it, but on top of showing us what it was capable of, Billy Mays did an incredibly job of exciting viewers. I don't know if I would've been as excited if he wasn't as engaged.

Certainly! Networking is a crucial aspect of establishing and expanding your professional presence Here are some strategies to network smartly: 1-Attend Industry Events and Workshops 2-Connect with Peers and Potential Clients 3-Quality Over Quantity 4-Build Genuine Relationships 5-Collaborate and Share Expertise 6-Seek Mentorship 7-Active Community Participation

Rather than just attending every networking event, focus on events or communities where you can connect with people who are relevant to your business or industry. Building genuine relationships with the right people can lead to opportunities and increased visibility.

If your creative business is struggling to get noticed, it's time to lean into strategic networking. Scope out the influencers and decision-makers in your field and make a point to connect, whether at events or online. The goal? Build genuine relationships, not just a stack of business cards. Share your unique insights or collaborate on projects—anything that demonstrates your value. And don't underestimate the power of social media to amplify your voice. Engage with your industry's community and showcase your work. Strategic networking is all about creating opportunities for your business to shine in front of the right crowd.

Become known for one distinct offering, method, or medium. That's your wedge, your entry point, with a client. Offer free tools and resources and educate your audience about that one thing. For example, be 'the TikTok agency' and host AMAs with influencers. Provide a free ebook for TikTok ad best practices. Create a library of amazing TikTok ads prospect clients can browse through. Once you get those clients and establish your authority in the space, you can start to expand your offering.

Optimise offering. Consider 80/20 principle in two ways. First, keep 20 percent you are personally most interested in and curious about. Second, apply 80/20 principle to the rest of your offering and keep 20 percent that gives you most income and recognition. Ditching everything else will keep you more focused and satisfied with the results.

This involves tracking metrics such as website traffic, social media engagement, conversion rates, etc., to understand what's working and what's not in your marketing efforts. By analyzing data, you can make informed decisions and optimize your strategies to improve visibility and attract more customers.

I believe first thing to do is to analyze data. Assess which ones is working and which ones isn't. Then comes strategizing. Improving branding might be one of the points to improve. There's a lot to consider as well like improving online engagement. Or you can also assess if you need to make changes in your marketing. Improving a brand visibility isn't a one ingredient recipe. It's like baking a brownie that is moist on the inside and crunch on the outside. There's lot to consider to actually make it successful and yummy. ??

What if your creative business's struggle for visibility is a wake-up call to revolutionize your approach? Challenge the status quo by reframing your strategies. Begin by redefining your brand essence, infusing it with undeniable magnetism. Engage online with disruptive content that sparks conversations and cultivates a loyal community. Network with intention, forging alliances that amplify your reach. Innovate relentlessly, refining your offerings based on real-time data insights. Embrace the journey of transformation, where every setback is a springboard to unparalleled growth. There is no magic bullet (one answer.) Deploy a multi-media / multi-faceted approach and you will find a new altitude. DM me if I can help. Mj

Build a game plan. If you are looking to bring visibility to your creative business, these questions can help you craft an efficacious plan of action. - How do you create a powerful and lingering presence? Your strategy is king! A clever marketing tactic could seem underrated. But, it adds immense value to your objective of being noticeable. - Are you relevant? Your offering needs to be essential. Identifying the purpose for your business to thrive in an existing/new market is critical. - Are you ensuring a high recall value? How do you manage to stay on top of your consumer's minds? Let there be a buzz. Strengthening both old and new relationships is a simple, yet potent, way to create meaningful interactions and propagating awareness.

Investing in content marketing and storytelling is particularly effective. For instance, a digital marketing agency might create content that highlights success stories of Indian businesses it has helped, showcasing its expertise and understanding of the local market. Exploring partnerships and collaborations within the Indian creative ecosystem is another valuable strategy. For example, a fashion designer could collaborate with Indian influencers or traditional artisans to create a unique collection that appeals to both local and international audiences.

Shaking things up is called for especially in any industry with legendary competition. Sometimes, differentiation is as simple as doing the opposite of what others are doing as long as it reflects a core need or desire of the audience you are trying to reach. Many brands are afraid of going too far away from the competition. Instead they choose to try to do the same thing differently. Sometimes, it is better to do everything differently. From messaging to visuals… disrupt and be unexpected. I have seen this work for beer as well as for banking. If everyone is going right, you make sure to go the other way by looking deliberately for what no competition is doing for or saying to the audience and own that space.