What do you do if your Corporate Social Responsibility communication lacks impact?

If your current CSR communication does not meet the needs of the external or internal stakeholder you will lose impact and support. Therefore you should gather Feedback and have clear goals that you can easily monitor. If there is a gap make interviews with your stakeholders. How do they perceive your communication? Is the received message different from your intention? The findings from the interviews are a good start for adjustments

If your Corporate Social Responsibility (CSR) communication lacks impact, there are several strategies you can consider to improve it: 1. Ensure that your CSR communication clearly communicates your purpose, values, and impact. 2. Tell Compelling Stories 3. Use Visuals 4. Be Transparent 5. Focus on Impact 6. Engage Stakeholders 7. Integrate CSR into Brand Storytelling 8. Measure and Communicate Progress 9. Actively seek feedback from your target audience and stakeholders on your CSR communication efforts. Use this feedback to identify areas for improvement By implementing these strategies, you can enhance the impact of your CSR communication & effectively engage stakeholders in your company's social and environmental initiatives.

CSR is not about marketing or reporting. It's not a role or a department. It's the worldview according to which businesses must create a net positive impact in the world. Once you capture this, everything becomes about the impact. Data will be collected, impact stories will be shared, and models will be developed to communicate more clearly how your company generates a positive impact in the world.

Es necesario identificar y entender a los stakeholders, personalizar el contenido para sus intereses y preocupaciones, y comunicar de manera clara y concisa los beneficios y valores de las iniciativas de RSC. Utilizar historias y ejemplos reales puede ayudar a ilustrar el impacto positivo de la empresa y fortalecer la conexión emocional con el público. Además, recoger feedback y ajustar el mensaje de forma continua es clave para mejorar la relevancia y efectividad de la comunicación.

If your CSR message does not reasonate with the Customers and stakeholders try to use more storytelling and sharpen your message. Be crystal clear and avoid to complex sentences or terms. Make it easy for everybody to understand.

Developing a sense of ownership and belonging helps drive more social and environmental impact across the communities. Usually, Communities need inspiration and a co-created vision for their surrounding environment. Clear, inspiring, and impactful visual communication that can include also hands-on experience is key to driving engagement momentum and consequently Impact.

As the old adage goes, 'one picture is worth a thousand words.' This is especially true when communicating CSR campaign results. Instead of relying solely on text-heavy reports, use visuals to showcase tangible results that resonate with your audience. A photo or video of children learning in a new school built by your company, a image of clean water flowing into a previously deprived area thanks to your company's efforts, or a stunning shot of a clear sky resulting from your sustainability initiatives can be incredibly powerful. These visuals can evoke emotions, build trust, and create a lasting impression, making your CSR communication more impactful and memorable.

With communication, CSR departments must engage with reputable organization that are known to do actual impactful work on ground. Additionally, using communication methods such as pictures and videos with testimonials and videos that showcases the experience of the project itself. Finally, show the impact through clear numbers that are displayed in a visually appeasing way that allows the viewer to clearly view the numbers and comprehend them.

Consumers are moving more toward bite-sized & visual content. So the more we can make info simple, digestible & appealing, the better. I love what Visual Capitalist does. I also think it’s good to have an interactive accompaniment online to those very weighty sustainability reports. Finally, I love when a good part of a company can speak to core impact messaging - that can be enabled with a card or one-pager that all are expected to know.

Many of us in the impact space are so focused on the work, and its meaning, that it's hard to pause and create content. However, so much of our impact can be scaled by sharing our experiences, best practices, and challenges. Openly and frequently communicating with others isn't just about "marketing", it's about amplifying and serving, too.

There are four opportunities companies can pursue when considering increasing their CSR impact communications: 1) Have clear objectives and outcomes 2) Align with overall business strategy 3) Address the needs of key stakeholder groups 4) Take a long term, sustainable view fused by data and measurement. These provide a company with opportunities to make changes as necessary, ultimately making their approach more sustainable.

We have to look at CSR Communication through the lens of a change project. Because that is what it is. It is taking others on a transformation journey. In the sense that we want them to go from disengaged to engaged. Ask yourself:’Where are you picking them up from? What is their current relationship to CSR? What do you want it to be? What do they already care about in relation to CSR? How can you leverage that? How does engaging in CSR solve another problem they have and care about? How can you reflect that better in your communication?’ Also stories and metaphors are essential to transformation. So what stories can you tell or metaphors can you use that are directly relevant to the transformation you are taking them on?