What do you do if your copywriting skills need a boost?

If my copywriting skills need a boost, I'd start by seeking inspiration from successful copywriters and studying their techniques. Additionally, I'd actively engage in writing exercises to practice and refine my skills. Seeking feedback from peers or mentors can provide valuable insights for improvement. Investing time in reading diverse content and staying updated on industry trends would further enhance my creativity and language proficiency. Lastly, exploring relevant courses or workshops to acquire new strategies and perspectives can contribute to a well-rounded improvement in my copywriting skills.

Consume EVERYTHING ?? Try to find the formulas beneath every email, social post, and web copy —?whichever strikes your interest. Pick your favorite brands and keep tabs on them. Then pay attention to their style. Maybe they use sentence case. Maybe they use emojis. Or maybe they like to throw in a lesser-known character or two (? ? ?). Use their copy as your fuel. ??

If your copywriting feels a bit rusty, grab your pen (or keyboard) and dive into daily practice. Challenge yourself with word counts, new topics, or different styles. Use prompts and templates as your playground. It's like a daily workout for your writing muscles, making them stronger and more flexible. The more you write, the brighter your writing spark will shine.

The powerful feedback tool that many copywriters overlook? Version history. :) Your Copy Chief or Copy Editor’s revisions are a form of feedback. You can use version history to internalize their feedback and improve your work. Here’s how: 1) Have your Chief or Editor review your work. 2) View their changes using version history. 3) Conduct a line-by-line change audit. For each change, ask yourself “why was this change made?” 4) Note the change type and hypothesized rationale in a consolidated feedback doc. 4) If you can’t form a hypothesized rationale for the change, ask the person who made the edit why they made that change. 5) Use your feedback doc when you edit your next project, before you submit it to your Chief or Editor.

To supercharge your copywriting, soak up wisdom from the masters. Dive into their books, blogs, and bite-sized social media wisdom. Watch their talks, listen to their podcasts, and if you can, take their courses. These experts have navigated the highs and lows of copywriting and have maps and stories to share. Engaging with their content not only fills your toolkit but also ignites your creativity.