What do you do if your copywriting isn't engaging other departments and increasing employee engagement?

2 Refine Messaging

Once you understand the needs of different departments, refine your messaging to align with their objectives. Your copy should clearly articulate how the information or initiative benefits them specifically. Avoid jargon and complex language that might alienate non-specialist departments. Instead, opt for clear, concise, and compelling language that cuts through the noise. Remember, your goal is to engage, so make sure your messaging is relevant, benefits-driven, and easy to understand.

3 Visual Appeal

Aesthetic elements can significantly impact how your copy is received. Consider the layout, typography, and color scheme of your written communication. These should be attractive and conducive to reading. Visual appeal can draw in readers from various departments who might otherwise overlook a text-heavy document. Use headings, bullet points, and images where appropriate to break up the text and aid in comprehension. When your copy is visually inviting, it's more likely to be read and engaged with.

4 Feedback Loop

Creating a feedback loop is essential for understanding how your copy impacts other departments. Solicit feedback after distributing your content to gauge its effectiveness. This can be done through surveys, direct conversations, or digital analytics if your content is shared online. Use this feedback to make informed adjustments to your copywriting approach. Continuous improvement is key to maintaining engagement across the company.

5 Collaborative Efforts

Consider collaborative writing efforts to ensure your copy resonates with various departments. Inviting members from other teams to contribute ideas or even co-author documents can lead to more inclusive and engaging content. Collaboration fosters a sense of ownership and investment in the content, which can naturally boost engagement. Plus, it provides a fresh perspective that might reveal blind spots in your own approach.

6 Training Opportunities

Lastly, if your copywriting isn't hitting the mark, it may be time to invest in training or workshops for yourself or your team. Learning new techniques and strategies from experts in the field can rejuvenate your approach to corporate communication. Training can introduce you to new tools and methods to enhance the effectiveness of your copywriting, ensuring it engages employees across all departments.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?