What do you do if your copywriting email campaigns lack persuasive power?

If your emails aren't convincing enough, try using clearer language and simple words. Focus on how your product or idea can help people and make their lives better. Also, add some stories or examples to show why they should trust you. Keep it short and sweet to catch their attention!

I will critically review it to see why it is so, and then I will infuse power words and persuasion techniques to make it more compelling. I will aim to keep the expressions clear and punchy enough to hit the right spots.

If you want to write highly persuasive emails, you need to know your audience as if they are your friends. You must know their dreams and desires and what is standing between them and stopping them from achieving their dreams and desires. You must know their present struggles, sufferings, what they want to move away from, and what they want to move closer to. You also need to know their beliefs. When you know all these, it will become easy for you to write compelling and persuasive emails.

All top-performing pieces of content 'perform' because they are laser-focused on the target audience and their pain points and challenges. As a result, it's clear to readers why they should choose the company over their competitors and which challenges their product/service(s) can help them overcome. From a best practice perspective, target audience analysis should take place at the very outset, i.e. at the brand proposition phase when companies are determining their key messages, vision and values. And the beauty of it is, once it's done, it's done (unless you go after a new target audience).

Think of your email subject as a call to action. To get better click rates, make it short (40 to 50 characters max), clear, and able to raise curiosity. A study led by Klenty over 100000 mails showed that personalized subject lines can increase open rates by up to 50%. So name your prospect if possible and use details to connect with them. Keep your subject line's promise real and in touch with the email content. Otherwise, your prospects will bounce away. The preview text (~the first 100 characters of the body) is also of great value for your content. You can use it as a subtitle or to create a specific effect. Avoid classical spam words like "free" "discount","bonus"... You can use a spam checker to limit them in your copy.

To enhance the emotional pull of your email campaigns, think about incorporating personal stories that highlight real-life benefits of your app, product or service. For instance, if you're marketing a new fitness app, share a testimonial about someone who transformed their health using the app. Describe their challenges, the emotional journey etc. This kind of storytelling can 100% evoke empathy and motivation among your readers/users/audience

Data is your friend! The analytics part of your email tool is your audience's (indirect) way of telling you what works and doesn't for them. Don't underestimate the power of A/B testing. This will help you better craft strategies according to your email's objective. Some things you can A/B test in terms of copy are subject lines (format, number of words, kinds of words used), headlines/hooks, sales/persuasion strategy (urgency, limit, emotional, etc.), POV (from founder, from brand, etc.) If you have not started with A/B testing yet, you can start by evaluating the emails with the most opens, reads, and conversions. You can check these against those that are least performing.

The most crucial aspect isn't just to analyze your audience but to truly embody them. Become the ultimate representation of your user persona. If they're millennials, embrace humor, incorporate memes, and speak as if you're one of their friends. It’s about establishing a level of trust where your audience feels like they’re interacting with someone who genuinely understands and reflects their character.

You can only be persuasive when you understand the market you're writing for and also deeply understand human nature. Spend more time studying human nature and you will write better copy. Keep asking yourself why do people do X (whatever that may be)? When you know why people do the things they do you will become very persuasive.