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What do you do if your copywriting is not aligning with the web developers' vision?

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When you're in the thick of a web development project, it's crucial to ensure that all elements, including copywriting, align with the overall vision. However, sometimes your copywriting may not match what the web developers have in mind. This misalignment can lead to a disjointed user experience and dilute the impact of the website. So, what do you do when your words don't quite fit the puzzle the developers are piecing together? It's a matter of understanding, communication, and collaboration to bridge the gap between compelling copy and technical execution.

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Mohammad Kheirkhah

Content Marketing Expert | Copywriter
Imran Javed

Technical Writer| Engineering Expert | Simplifying Complex technology for Diverse Audiences|
Liane Broilo B. ??

?? Especialista de Servi?os Educacionais | ?? Assessora Pedagógica | ?? Gest?o e Inova??o | ?? Growth Hacker

1 Assess Fit

Before sounding any alarms, take a moment to carefully evaluate how your copywriting diverges from the developers' vision. Is it a matter of style, tone, or does it pertain to the structure and functionality of the site? Understanding the nature of the misalignment is the first step towards finding a solution. You might discover that the differences are minor and easily adjustable, or you might uncover a fundamental disconnect that requires a more strategic approach.

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Toluwalope Oladunjoye

Direct Response Copywriter || I help small business owners and founders strategically create a compelling and converting copy to aid a reasonable percentage increase in their sales. || Walk with me.
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Asking questions from your team members would save you a lot of stress afterwards. Get to know what they want. How they want it. And also get their ideas incorporate it into your writing either a tone, the style of writing. If it's something you feel won't work, talk it out with them. Writing for a web isn't only the Copywriter's task it involves the web developer and your ideas have to align.

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Imran Javed

Technical Writer| Engineering Expert | Simplifying Complex technology for Diverse Audiences|
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Firstly, evaluate if the misalignment is due to differences in expertise or core values. Consider if the copy is truly incompatible with the developers' vision or if adjustments can be made without compromising its effectiveness.

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2 Open Dialogue

After pinpointing the issues, initiate an open dialogue with the web development team. Communication is key in collaborative environments, and developers will appreciate your proactive approach. Express your concerns clearly and listen to their perspective. This two-way conversation can shed light on technical constraints or design principles you may not be aware of, which could be influencing their vision. Together, you can explore creative solutions that satisfy both the copy's persuasive intent and the website's functional requirements.

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Mohammad Kheirkhah

Content Marketing Expert | Copywriter
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In my experience, developers and content/marketing teams often have different perspectives. This can lead to misunderstandings and a lack of transparency in project work. Regular communication channels, such as daily stand-up meetings and sprint reviews, can foster mutual understanding and promote constructive dialogue. Additionally, implementing a shared task management system can be a game-changer for many teams. It ensures everyone is on the same page regarding tasks and overall goals.

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Imran Javed

Technical Writer| Engineering Expert | Simplifying Complex technology for Diverse Audiences|
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Initiate a constructive conversation with the web developers to understand their vision better. Listen actively to their concerns and rationale behind their choices.

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3 Compromise Wisely

In any collaborative project, compromise is often necessary. However, it's important to compromise wisely. Your copy should still effectively convey the message and engage the target audience without being diluted by too many changes. Likewise, developers may need to adjust certain elements to accommodate effective copy. Striking a balance that maintains the integrity of both the copy and the design will lead to a more cohesive end product.

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Imran Javed

Technical Writer| Engineering Expert | Simplifying Complex technology for Diverse Audiences|
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Identify areas where compromise is feasible without sacrificing the integrity of the copy or the developers' vision. Seek common ground and explore alternative solutions that address both parties' needs.

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4 Adjust Copy

Sometimes, aligning with the developers' vision means adjusting your copy. This could involve reworking sentences for clarity, shortening paragraphs to fit design elements, or even rethinking your approach to better suit the user interface. Remember, the goal is to enhance the user experience, so be flexible and willing to make edits that serve this purpose while still preserving the core message of your content.

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Toluwalope Oladunjoye

Direct Response Copywriter || I help small business owners and founders strategically create a compelling and converting copy to aid a reasonable percentage increase in their sales. || Walk with me.
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Flexibility is key. Being open to corrections makes your team see you as someone easy and less trouble to work with. It could be a little tweak in the writing style, or the addition/extraction of some information. As long as it correlates with the entire goal of the copy. There's no harm in making little corrections.

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5 Enhance Collaboration

Enhancing collaboration with web developers can prevent future misalignments. Consider regular check-ins during the development process to ensure that both copy and design are evolving together harmoniously. Familiarizing yourself with basic web design principles can also help you understand the constraints and possibilities developers work with, leading to more informed copywriting that naturally aligns with their vision.

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Liane Broilo B. ??

?? Especialista de Servi?os Educacionais | ?? Assessora Pedagógica | ?? Gest?o e Inova??o | ?? Growth Hacker
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é preciso trabalhar em consonancia, isso ajuda muito no processo e também evita problemas nas etapas finais. Por isso, as vezes fazer algumas reuni?es e manter todos a par pode ser interessante.

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6 Reflect and Learn

Lastly, use this experience as a learning opportunity. Reflect on what caused the misalignment and how it was resolved. This reflection can provide valuable insights that improve your collaboration with web developers in future projects. By understanding each other's processes and challenges, you and the developers can build a synergistic relationship that consistently produces cohesive and effective websites.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Toluwalope Oladunjoye

Direct Response Copywriter || I help small business owners and founders strategically create a compelling and converting copy to aid a reasonable percentage increase in their sales. || Walk with me.
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Ask for a sample of what your web developer wants. It could be a competitors website. Or a framework of how they would like it to be.

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What do you do if your copywriting is not aligning with the web developers' vision?

1

2

3

4

5

6

7

1 Assess Fit

2 Open Dialogue

3 Compromise Wisely

4 Adjust Copy

5 Enhance Collaboration

6 Reflect and Learn

7 Here’s what else to consider

Copywriting

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What do you do if your copywriting is not aligning with the web developers' vision?

1

2

3

4

5

6

7

1 Assess Fit

2 Open Dialogue

3 Compromise Wisely

4 Adjust Copy

5 Enhance Collaboration

6 Reflect and Learn

7 Here’s what else to consider

Copywriting

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