What do you do if your continuing education in strategic communications isn't impressing potential employers?

1 Reflect Honestly

If your continuing education isn't making an impression, take a step back and conduct a candid self-assessment. Examine the courses you've taken and the skills you've acquired. Are they aligned with current industry trends and the specific needs of employers you're targeting? Sometimes, there's a gap between what you've learned and what the market demands. Use this insight to identify areas for improvement or additional training that can bridge this gap and make your expertise more relevant and attractive to potential employers.

2 Update Resume

Your resume is often the first point of contact with potential employers, so it must highlight the value of your continuing education in strategic communications. Ensure that your resume clearly articulates how your newly acquired skills can solve the specific challenges faced by employers. Tailor your resume for each job application, emphasizing relevant coursework and practical applications of your knowledge. This customization shows employers that you're not just educated but also strategic in applying your skills to real-world scenarios.

3 Network Effectively

Networking is a critical component in translating education into career opportunities. Attend industry events, join professional associations, and engage with peers online to expand your professional circle. When networking, focus on building genuine relationships rather than just seeking job leads. Share your passion for strategic communications and your desire to apply your continuing education. Often, opportunities come from those who have come to know your capabilities and commitment through meaningful interactions.

4 Showcase Projects

To stand out to potential employers, create a portfolio that showcases your best work and projects from your continuing education program. Include case studies, writing samples, campaign strategies, or any other relevant work that demonstrates your strategic communications expertise. A well-curated portfolio can provide tangible proof of your skills and show employers the direct application of your education in a professional context. It's a visual representation of your knowledge and an effective way to capture an employer's attention.

5 Seek Feedback

Sometimes, external perspectives can provide valuable insights into how you can improve your appeal to employers. Reach out to mentors, industry professionals, or even hiring managers for feedback on your approach. They can offer constructive criticism on everything from your resume to interview techniques and suggest ways to better convey the value of your continuing education. This feedback can be instrumental in refining your strategy and improving how you present yourself to potential employers.

6 Stay Current

The field of strategic communications is ever-evolving, so it's crucial to stay current with industry developments even after completing your continuing education. Subscribe to industry publications, follow thought leaders on social media, and participate in ongoing learning opportunities. By demonstrating a commitment to continuous improvement and staying informed about the latest trends and best practices, you signal to employers that you are proactive and adaptable—qualities highly valued in strategic communications professionals.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?