What do you do if your Content Strategy skills are not in high demand?

Feeling a little down about content strategy not being the hottest job on the market right now? Don't worry, it happens! The good news is, you can totally upskill yourself to stay relevant. Here's how: Think of it like this. Let's say you're a fantastic content writer, but the content strategy gigs are drying up. No problem! You can take a course or two on SEO (Search Engine Optimization). Now you've become a content writer with SEO superpowers! This extra skill makes you even more valuable because you can not only create great content, but also ensure it gets seen by the right people. It's a win-win! Upskilling shows you're proactive and keeps you ahead of the curve.

The first guideline of being efficient, in my opinion, is to like what you do. Otherwise, you will be unable to protect and establish the necessary network. This is simple and true for active networking: While networking, talk about what you love?about, and love making network with people who you love to talk to.

No one will know about your fantastic content strategy skills if you don't put yourself out there and show the world who you are and what you offer. Speak up. Invest time and effort in your personal branding. Go to offline events to meet people you'd like to work with. Assemble a nicely looking portfolio with relevant metrics, and keep it up to date. Ask for referrals and recommendations from your existing clients. Yes, at some point you'll have people passing on your contacts, so you won't have to bother that much. But first, it's up to you to do all that work.

Hey, listen, the content strategy world might seem a little quiet right now, but don't panic! Here's the thing: since content is king, companies still need awesome content, but maybe the "strategy" part isn't as clear-cut. That's where you can diversify your services. Let's say you originally planned on crafting content plans for companies, but the market seems slow. No worries! You can still leverage your skills by offering to write the content itself, like blog posts or social media captions. Companies are always hungry for high-quality content, and your content strategy knowledge will make your writing even stronger. It's a win-win! This way, you stay relevant, showcase your skills, and open doors to new opportunities.

You must understand your users by looking at not only who reads your content but also who interacts with it. The most important aspect of this is that you understand you are reaching out to a community through your first readers.