What do you do if your content strategy needs to adapt to a changing industry?

1 Assess Impact

When your industry shifts, the first step is to assess how these changes impact your current content strategy. Look at your audience's new needs and expectations, and evaluate whether your content is still serving its purpose. This might involve analyzing customer feedback, keeping an eye on competitors, and staying abreast of industry news. Understanding the extent of the impact will help you determine the necessary adjustments to your strategy.

2 Update Goals

Once you've assessed the impact of industry changes on your content strategy, it's time to update your goals accordingly. Your objectives must reflect the new direction your industry is heading. This could mean aiming for increased engagement, focusing on education about new industry standards, or positioning your brand as a thought leader in emerging areas. Clear, updated goals will guide your content creation process and ensure that your efforts are targeted and effective.

3 Revise Content

With your updated goals in hand, you'll need to revise your existing content to better align with the current industry landscape. This could involve reworking articles to include updated information, creating new content to address recent changes, or even removing outdated material that no longer serves your audience. The key is to maintain a balance between being reactive to industry shifts and proactive in providing valuable, relevant content.

4 Engage Audience

Engaging your audience is a critical component of adapting your content strategy. Use social media, email newsletters, and other platforms to communicate the changes in your industry and how your content is evolving to address them. Solicit feedback and encourage dialogue to understand their concerns and interests. This engagement will not only help you refine your approach but also build stronger relationships with your audience.

6 Iterate Strategy

Finally, remember that adapting your content strategy is an ongoing process. Continually iterate on your strategy based on performance data, audience feedback, and the evolving industry context. Use analytics to measure the success of your content and make informed decisions about what to keep, what to change, and what new tactics to try. This iterative approach ensures that your content strategy remains dynamic and effective.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?