What do you do if your content strategy interview requires highlighting key skills?

1 Know Your Stuff

Before you step into the interview room, ensure you have a thorough understanding of content strategy as a discipline. Content strategy involves planning, developing, and managing content—written or in other media. Be ready to discuss how you approach content audits, user experience, and content governance. Show familiarity with key concepts like SEO (Search Engine Optimization), CMS (Content Management Systems), and analytics. Your ability to articulate these concepts clearly will demonstrate your expertise and comfort with the subject matter.

2 Analyze the Role

Tailoring your approach to the specific role is crucial. Carefully read the job description to understand what the employer is looking for in a content strategist. Highlight experiences that align with their needs, such as managing a blog, crafting a content calendar, or leading a team in content creation. Show that you not only have the skills but also that you understand how they fit within the context of the company's goals and objectives.

3 Showcase Success

When discussing your skills, it's important to back them up with concrete examples of past successes. Share stories that illustrate how your content strategy contributions led to measurable improvements, such as increased web traffic, higher engagement rates, or boosted sales. These narratives will give life to your skills and show interviewers the tangible benefits you can bring to their organization.

4 Understand Trends

Content strategy is an ever-evolving field, so show that you're up-to-date with the latest trends and best practices. Discuss how you've adapted strategies for mobile optimization, voice search, or artificial intelligence in content creation. Understanding current trends not only shows that you're a forward-thinking strategist but also that you're prepared to help the company stay competitive in a changing digital landscape.

6 Reflect and Adapt

Finally, be prepared to reflect on past challenges and how you've adapted your approach to overcome them. Discussing what you've learned from previous experiences and how you've incorporated those lessons into your work demonstrates growth and adaptability—qualities highly valued in a content strategist. This reflection will show interviewers that you're not only skilled but also capable of evolving with the industry.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?