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What do you do if your content strategy feedback and evaluation process is lacking key components?

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When you realize your content strategy's feedback and evaluation process is missing crucial elements, it's akin to navigating without a compass. You might be producing content, but without proper feedback mechanisms, you're missing out on valuable insights that could steer your strategy toward success. A robust evaluation process is essential for understanding what resonates with your audience and what falls flat. If you find gaps in this area, it's time to pause and recalibrate. Addressing these deficiencies will not only improve the quality of your content but also enhance its relevance and impact on your target audience.

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Amrita Angappa

I’m all game for 360-degree of Marketing || JOSH Talks Speaker Marketing Communications Professional at Siemens ||…
Rotem Gal

Head of SEO at AI21 Labs | Ex - Head of SEO @ WalkMe? (NASDAQ:WKME)
Jen Mathews

Digital Marketing Director ? Merging Creativity and Analytics for Results ?? B2B & D2C Content Marketing Certified

1 Assess Gaps

To address a deficient feedback and evaluation process, start by conducting a thorough assessment to identify what's missing. Consider the types of feedback you're currently receiving and how it's being used. Are you tracking the right metrics? Is there a system in place for collecting qualitative feedback from your audience? Understanding these gaps is the first step towards creating a more comprehensive evaluation system that will provide actionable insights and drive your content strategy forward.

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Rotem Gal

Head of SEO at AI21 Labs | Ex - Head of SEO @ WalkMe? (NASDAQ:WKME)
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1. Identify the missing components. 2. Analyze the impact of the missing components on current strategy effectiveness. 3. Gather feedback from stakeholders on what components are needed. 4. Research best practices and industry standards for content strategy evaluation. 5. Develop a plan to integrate the missing components into the evaluation process. 6. Implement the updated evaluation process. 7. Monitor and assess the effectiveness of the updated process. 8. Iterate and refine the evaluation process as needed.

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Victoria Tuler ?????

Tudo que existe nasce da escrita | Ghostwriting & Copywriting com propósito e autenticidade | Estratégias de texto e criatividade ?| @AEVO [EN/PT-BR]
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First, we need to identify the gaps. Are goals unclear? Are we missing audience insights or key metrics? Then, we get creative. Stakeholder interviews can flesh out goals, user testing can reveal audience preferences, and A/B testing can pinpoint winning content formats.

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Rotem Gal

Head of SEO at AI21 Labs | Ex - Head of SEO @ WalkMe? (NASDAQ:WKME)
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1. Identify missing components. 2. Research best practices. 3. Consult with stakeholders. 4. Develop a comprehensive feedback and evaluation framework. 5. Implement necessary tools or software. 6. Train team members on the new process. 7. Pilot the updated strategy. 8. Gather feedback from stakeholders and team members. 9. Iterate and refine the process as needed. 10. Regularly review and update the strategy to ensure effectiveness.

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2 Set Objectives

Once you've identified the gaps in your feedback process, establish clear objectives for what you want to achieve with your evaluation. Determine the key performance indicators (KPIs) that are most relevant to your content goals. These could range from engagement metrics like shares and comments to conversion rates. Setting specific, measurable objectives will help you focus your evaluation efforts and ensure that you're gathering the data that matters most to your strategy's success.

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Jen Mathews

Digital Marketing Director ? Merging Creativity and Analytics for Results ?? B2B & D2C Content Marketing Certified
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You can measure just about anything, but focus on the metrics that actually help move the needle. Which KPIs show progress towards conversions and keep the buy-in from upper management?

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3 Collect Data

With clear objectives in place, it's crucial to implement tools and methods for data collection. This might involve setting up analytics on your website, using social media insights, or even conducting surveys to gather audience feedback. The data you collect should align with your evaluation objectives and provide a comprehensive view of how your content is performing across different platforms and metrics.

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Amrita Angappa

I’m all game for 360-degree of Marketing || JOSH Talks Speaker Marketing Communications Professional at Siemens || Ex-LambdaTest || In the pursuit of personal re-branding ???? -> ??
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I believe in the power of data. Personal opinions and perspectives can vary, but the data you received first hand is going to be a part of your assets forever. Feedbacks, page views, reactions and other statistics are important to ensure that your content strategy game is on the right track.

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Pragya Bharadwaj

Content Consultant | Content Strategist | Content Writer | B2B | eCommerce | SaaS | AI | Renewable Energy | e-Learning | Pitch Deck
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Numbers never lie. So data analysis gives a clear picture of what's working and what's not from the existing content strategy. While website analytics and social media insights offer valuable data points, a comprehensive understanding of customer needs often requires deeper engagement. Customer surveys can provide this additional clarity by directly capturing customer feedback and preferences.

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4 Analyze Feedback

After collecting data, the next step is to analyze the feedback. Look for trends, patterns, and insights that can inform your content strategy. Are certain topics or formats more engaging than others? What does the audience feedback reveal about their preferences and pain points? Analyzing this information will help you understand what's working and what's not, allowing you to make informed decisions about future content.

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5 Implement Changes

Insights gained from analyzing feedback should lead to actionable changes in your content strategy. This might involve adjusting your content calendar, experimenting with new formats, or refining your messaging to better resonate with your audience. Remember, the goal is to continuously improve your content based on the feedback and data you've gathered, ensuring that it remains relevant and effective.

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6 Monitor Results

Finally, monitoring the results of any changes you implement is crucial for a successful feedback and evaluation process. This ongoing monitoring allows you to see the immediate impact of your adjustments and provides a feedback loop for continuous improvement. Keep track of how content revisions affect your KPIs and audience engagement, and be prepared to make further changes as needed to keep your content strategy on track.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your content strategy feedback and evaluation process is lacking key components?

1

2

3

4

5

6

7

1 Assess Gaps

2 Set Objectives

3 Collect Data

4 Analyze Feedback

5 Implement Changes

6 Monitor Results

7 Here’s what else to consider

Content Strategy

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What do you do if your content strategy feedback and evaluation process is lacking key components?

1

2

3

4

5

6

7

1 Assess Gaps

2 Set Objectives

3 Collect Data

4 Analyze Feedback

5 Implement Changes

6 Monitor Results

7 Here’s what else to consider

Content Strategy

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感谢您的反馈

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