What do you do if your content marketing strategy requires new technology tools?

Assess what you already have and identify the shortcomings of the tools you already use. Identify tools that overlap with the gap. And choose the tool that covers majority of your gaps. No app particularly will cover all of your requirements, you need to be smart about which features would help you be more efficient and would require automation to improve your work.

I started in digital marketing back in the dinosaur age when the Internet was the wild, wild west. I've seen tons of technology tools come and go. From faxed sales letters to teleseminars to Clubhouse. Tech will always be evolving. And with AI on the scene, you have to dip your toe in or get left behind. The trick is to be able to strip all that away and still have a message that hits with a delivery system that works.

Explore various tools available in the market that cater to your identified needs. Look for user reviews, features, pricing, and compatibility with your existing workflow. After demo, finalise a tool that is a good fit as per budget and technical need. Invest in the tool for better productivity & efficiency. It's time for smart work.

It is important to stay open to any new technology and experiment. Most tools have trial periods that you should take advantage of, and your experience with each will give you the best idea of the tools that best fit your business or individual needs.

Crear contenido conlleva organización y planificación. Por ende si queremos implementar una herramienta para ser más productivo el proceso, debemos identificar primero ?Cómo? Nos ayudaría y si está alineado a nuestros objetivos con la marca. Porque no debemos perder el foco, por querer innovar NO AGREGEMOS obsolescencia.

While one tool may be beneficial for a certain type of business or even currently used by one of your competitors, it's important to look at all options and what they offer. Not only is it important to review the pros and cons of a tool but looking at reviews is a great way to get real-world opinions on the tools you're considering. A lot goes in to implementing a new tool so it is imperative that all is considered before making that decision.

In my experience one of the big challenges in executing a performant content strategy is the multitude of tools that are required. Starts with storage, then creation, then feedback, then publishing, then analysis and then planning. And every time you lose information, need alignment, people are frustrated, because they don't know where to look ... Keep an eye for true content marketing suites that bundle all your needs in one tool and can save you time and thus cost

Explore different categories of technology tools that align with your needs, such as content management systems (CMS), social media management tools, email marketing platforms, SEO analytics software, project management tools, or AI-powered content creation tools.

New AI content tools are emerging every day. It can be hard to keep track of them all. I rely on my LinkedIn feed where I can hear from experts who are tracking emerging tools. I recently sat in on a marketing AI tool showcase that did short demos of 5 tools that I thought was very helpful. I put 2 to test on my shortlist right away coming out of that.

In the rapidly evolving landscape of technology, it's crucial to ensure that any new tool aligns with your business processes and goals. Conducting thorough testing through free trials, pilot projects, or sandbox environments not only mitigates risk but also provides valuable insights into the tool's integration capabilities and user adoption. This proactive approach enables informed decision-making, ensuring that the tool you choose adds value and drives efficiency within your organization.

Test for a month and evaluate. You can do an AB testing and compare if is helpful for improve your metrics. Also consider the time you have invest and how usefull have been.

Paying for a tool might give you the full access, but you still need to slow down a bit. Use the free trail period to decide on whether you and your team are comfortable using it, is it user friendly? effective? If the free trail isn't giving you the access to all what you need, try and communicate with the tools support team for assistance. Test and see if you feel the tool is tailored as you need.

All these free trial options are nice but seldom reach the desired target. How often have you started a free trial but then got interrupted by someone/something, gotten a lot of reminder mails and in the end failed to test it in time during the test period. A great solution we have seen from some solution providers: you sign up, but have a 60 day money back guarantee. That establishes a more committed approach from your side from the beginning.

Choose specific projects or use cases to test the technology tools. These projects should represent typical scenarios or challenges in your content marketing workflow, such as content creation, distribution, analytics, or automation.

Test: Before you adopt any new technology tool for your marketing strategy, test it to see if it's capable of undertaking a content marketing performance. It's better to test it than to set it up for use and encounter failure.

New tools are only as good as the people that use them. If any tool is not used and implemented properly then it's useless. I have found that getting your team to 100% buy In and get excited about any type of new implementation is the most crucial aspect. You gain or lose right there.

Once the tool has been chosen, you need to ensure that the team has mastered it. Depending on the complexity of the tool and the basic knowledge of your team, this may involve a combination of formal training sessions and self-directed exploration. Effective use of the tool is critical to turning technological potential into real strategic advantage.

After selecting the tool, it's crucial to ensure team proficiency. Depending on complexity and team knowledge, this may entail formal training and self-directed learning. Mastery of the tool is pivotal in realizing its strategic advantage.

Provide training and onboarding sessions to educate your team members on how to use the new technology tools effectively. Offer resources such as tutorials, documentation, and support channels to facilitate a smooth transition.

In the digital age, the ability to collect and analyze data is invaluable for enhancing content creation. By leveraging insights from user engagement and feedback, creators can tailor their content to meet the evolving needs of their audience. This data-driven approach not only refines content strategy but also fosters a culture of continuous improvement, ensuring that each piece of content is more impactful than the last. Harnessing the power of analytics tools transforms raw data into actionable insights, empowering creators to make informed decisions that resonate with their target demographic.

start by conducting thorough research to identify the specific tools that align with your goals and objectives. Evaluate the features, functionality, and compatibility of potential tools with your existing systems and processes. Consider factors such as ease of use, scalability, and cost-effectiveness to ensure that the chosen tools meet your needs effectively. Once you've selected the appropriate technology, develop a comprehensive implementation plan that includes training for your team to ensure smooth adoption and integration into your workflow. Monitor the performance and impact of the new tools regularly, and be prepared to make adjustments or upgrades as needed to optimize your content marketing strategy.

After implementing the technology tools into your content marketing strategy, it's essential to continuously monitor their performance and optimize their usage for better results. Set up tracking mechanisms to monitor key metrics and KPIs related to your content marketing objectives. Regularly analyze the data to identify areas for improvement and opportunities for optimization. Use A/B testing, experimentation, and feedback from users to refine your strategies and workflows. Stay updated on new features and updates from the tool providers, and adapt your approach accordingly. By consistently monitoring and optimizing the use of your tech tools, you can ensure that your content marketing efforts remain effective and aligned with your goals.

Sometimes, after a trial period and extended use, you'll find that your expectations change. The tool might not perform as expected, or your own goals might shift. Don't be afraid to switch tools, even without a refund, if it means gaining a strategic advantage.

Define specific KPIs that align with your content marketing goals. For example, if your goal is to increase website traffic, your KPIs could include organic search traffic, referral traffic from social media, bounce rates, and time on the page.

Keeping abreast of new tools is definitely important, but sometimes it can be even more important to know what native capabilities your current tools are going to implement, and what is being depreciated. For example, you may want to invest in a new video editing tool or an AI SaaS product, but you might find that your existing tool plans to incorporate the same offerings soon. Therefore you should check what’s on their roadmap before making any decisions and wasting any valuable budget and time rolling out a new piece of martech. This is also the reason that investing in any new AI startups could be risky as their offerings are slowly rolled out by larger incumbents.

In the ever-evolving landscape of content marketing, where creativity and innovation hold the reins, the adoption of new technology tools is a strategic imperative. I firmly believe our content must not just engage but dazzle, necessitating tools that enhance its appeal, streamline operations, and propel our strategies from ordinary to remarkable. Selecting such tools requires a discerning approach—opting for solutions that integrate effortlessly with our current systems, deliver exceptional user experiences, and crucially, amplify the captivating power of our content. Our tools need to be as nimble and adept as the content they are designed to enhance, driving us toward innovation, efficiency, and a lasting competitive advantage.

Staying updated on new technological tools is essential for the success of your content marketing strategy. The market is constantly changing, and it's necessary to be able to keep up to achieve long-term success. Additionally, it's crucial to consider the human factor when seeking out new tools, as the people using the technology also play a significant role in its performance.

Stick to the basics. Sometimes tools might overcomplicate processes instead of simplifying them. Answer these questions before considering a tool: 1. What value does it bring to your processes or results? 2. Does it make people's job easier or do you need someone to manage the tool? 3. Cost analysis: Is it too much an investment? Or is it worth it rather than delaying it? Remember time is also a cost. 4. Ask the tool providers to showcase a few examples where the tool's usage turned out very beneficial.

For those that are operating on little to no budget for these kinds of expenses, some free or inexpensive content marketing tools include: - People Also Ask questions (great source for topical authority content) - Answer the Public (the free version allows for a few searches that can provide dozens of ideas) - Competitor insight via Google (use search operators to see what topics your competitors are covering in their blogs)