What do you do if your content marketing strategy is not reaching your target audience?

Why isn't it working??? You're probably making the wrong content!! - Check your best performing and worst performing content - Gather feedback!

If your content marketing strategy isn't hitting the mark with your target audience, it's time to go back to drawing room, evaluate existing perfomance and start afresh. Remember, effective content marketing is a dynamic process that requires continuous optimization to drive meaningful engagement and results. Start by analyzing your audience demographics, interests, and online behavior to better understand their needs and preferences. Then, tailor your content to align more closely with what resonates with them. Utilize data analytics tools to track engagement metrics and adjust your approach accordingly. Don't hesitate to experiment with different content formats, channels, and messaging to find what works best.

A similar situation happened to me a few months ago, and here's how I tackled it: - Analyzed the audience interacting with my content - Researched and analyzed the preferred content of my target audience (conducted competitor analysis) - Committed to creating daily content aligned with my goals, even if it wasn't my usual style - Conducted A/B testing with different call-to-actions to optimize engagement

Auditing is the first step to see what's actually happened - 1. Has anything worked? 2. What has not worked 3. The reasons for both 4. The action A lot of times auditing gives us the reality check we need to reach the right audience.

If your content isn't hitting the mark with your audience, try these steps to get better! -Get to know your audience better. -Check what content is and isn't working. -Make sure your content speaks to their needs. -Use the right channels to reach them. -Ask for feedback and listen. -Improve your content for search engines. -Consider teaming up with others. -Keep trying new things and learning from them. By staying flexible and attentive, you'll find the right approach to connect with your audience.

Un paso esencial antes de lanzarse a crear contenido es hacer la estrategia, la cual debe contener la definición de objetivos. No es lo mismo querer posicionamiento, a generar comunidad o llevar tráfico al sitio web. Dependiendo de tu objetivo global de negocio (o North Star Metric) es que se desglosarán los otros KPIS, donde deberás llevar tus esfuerzos. Bajo esta misma línea, podrás crear los pilares comunicacionales, tono y estilo, para salir a alcanzar esos resultados. Ojo con las métricas vanidosas, esas que pueden parecer positivas, pero que en realidad no reflejan el progreso real. Por ejemplo, un gran número de seguidores puede parecer impresionante, pero no necesariamente se traduce en compromiso real de la audiencia.

We all want our content to hit the mark, but without clear goals and measurable results, it's like throwing darts blindfolded. ?? Before you hit publish, take a step back and ask yourself: ? What do I want to achieve with this content? (Brand awareness, leads, engagement?) ? Who is my ideal audience? ? How will I measure success? (Website traffic, social shares, conversions?) ?? Defining your content goals and KPIs helps you: ? Create targeted content that resonates with your audience. ? Track progress and see what's working (and what's not). ? Demonstrate the value your content brings to your business.

Let's say you're a software company launching a new product. Your content marketing goal could be to increase product awareness and drive sign-ups. Using the SMART framework, you set a specific goal to increase website sign-ups by 30% in the next three months. Your chosen KPIs to measure progress include website traffic, sign-up conversions, and engagement rates on product-related content. This approach ensures your content strategy is aligned with tangible business objectives and allows for effective tracking of success.

If content marketing strategy is not reaching the right audience, start with reassessing the content, target demographics and interest. Align your content based on audience preference and analyze feedback to optimize future strategies for improved audience engagement and reach.

When defining goals and Key Performance Indicators (KPIs), it's crucial to establish clear objectives that align with the overall business strategy. Goals should be specific, measurable, achievable, relevant, and time-bound (SMART). KPIs are quantifiable metrics used to track progress towards achieving these goals. By setting concrete goals and identifying relevant KPIs, businesses can measure success, track performance, and make data-driven decisions to optimize strategies and achieve desired outcomes.

If your content marketing strategy isn't resonating with your target audience, it's time to dive deep into data and analytics. Start by analyzing audience demographics, behavior, and preferences to gain insights into their needs and interests. Then, refine your content strategy accordingly, focusing on creating valuable, relevant content that addresses their pain points and provides solutions. Experiment with different formats, channels, and distribution tactics to reach your audience where they are most active. And don't forget to continuously monitor and iterate based on feedback and performance metrics. With a data-driven approach, you'll be able to optimize your content marketing efforts and better connect with your target audience.

I would take a long & hard look at my channel mix & touch points and identify any gaps. A filter that junior marketers need to have is not get carried away with the excitement of a new channel, a channel that competitors are using or channel that they think would work because they use it. Your approach should be to decode your audience vs decoding immediate sources of information & data: You, your friends or your peers as they often fail to give you a full picture of your audiences’ behaviour.

Let me be clear. The first mission of relational marketing content is to be useful to the audience. If we get them to be perceived and used by her, success is assured. If, on the other hand, we do not connect with it, it is time to rework the content until it offers a differential value that distinguishes it from the rest of the information offered by the Internet. Let's be aware of what our audience wants. If we understand it, we will have taken a giant step towards becoming a source, also for the audience.

In B2B marketing, test your content with a small cohort of like minded consumers before doing a large scale blast using various tools. Also, research with industry forums on whats trending. this is where your top prospective customers share their views on trending topics and real pain points. Align your content with their thought process too.

Una vez que has auditado tu contenido, definido tus objetivos y comprendido a tu audiencia, es hora de crear y distribuir contenido relevante y atractivo en LinkedIn y otras plataformas. * Desarrolla contenido que resuelva los problemas y satisfaga las necesidades de tu audiencia, utilizando formatos como artículos, videos, infografías, etc. * Utiliza las herramientas de segmentación y orientación de LinkedIn para llegar a tu público objetivo de manera efectiva. * Promueve tu contenido a través de anuncios patrocinados, publicaciones orgánicas, colaboraciones con influencers y participación en grupos relevantes.

To create and distribute content effectively: Plan with a content calendar. Use a mix model like 80/20 for content balance. Organize content into a pyramid model for depth. Automate distribution with social media tools.

Content calendars are your BFF (trust me, no more Thankyou Thursday scrambles). Plan & schedule your content for smooth sailing. Variety is key! The 80/20 rule is gold: 80% informative content your audience loves (like listicles!), 20% promoting your stuff. No one wants to be sold to constantly. Content pyramid: Think upside-down pyramid! At the top: in-depth blog posts. Then, supporting content (shorter posts, infographics) link back. Finally, bite-sized social media posts drive traffic up. It's all connected! Distribution powerhouse: Schedule posts across platforms with social media schedulers. Saves time & gets your content seen at the perfect moment. Go create something epic!

Traditionally, content creation relied on "hero content" (like webinars or reports) that was chopped into bite-sized pieces (videos, audio clips, blog posts, ebooks). This not only saved time but also offered prospects content tailored to their buying journey stage. However, with the rise of chat-based AI platforms providing instant answers, this approach is no longer enough. Masked information from large language models (like Gemini and ChatGPT) might disrupt the flow of traffic to your website. While the ideal strategy for this evolving audience remains unclear, it's safe to say AI-savvy consumers will have different consumption habits.

After identifying your goals, understanding your audience, and determining through which digital channels your brand will speak, you need to consider what key topics you will address and, from there, choose subtopics. The idea is to be able to talk about the service or product to be communicated directly but also elliptically. Remember: everything communicates; we just need to select what will allow us to communicate better.

You should always include a testing strategy into your content strategy. Without testing you won't know which content types and formats work best. In order to make the best out of your testing strategy use tools that help you to easily analyze results ?? I always say create, test, adapt...

Website and content analytics give a overview and indepth detail of what works and what doesnt. Doing a thorough research on what are the top performing content and not so popular content, may give you a better insight on the overall content. Doing an analysis about the competitor's landscape and a analysis of the target audience- social media footprint will also help gain insights on where and how to improve the same.

Content not reaching your audience? Fix it in 3 steps: Audit & Learn: See what works, what flops, and why (feedback). Set SMART Goals: Define success (e.g., more website traffic). Know Your Audience: Research their interests and preferences. This refocuses your content to resonate with the right people.

UI - UX is the must complete way to get to know better your product behavior, because you have to go through all Pre and Post Marketing steps to evaluate the results with knowledge and identifying where is the problem.

Une pratique bénéfique consiste à tester et optimiser régulièrement le contenu. En utilisant des outils comme Google Optimize, Hotjar ou Crazy Egg, analysez le comportement des utilisateurs pour identifier ce qui fonctionne le mieux. Améliorez également la qualité et la lisibilité du contenu avec des outils tels que CoSchedule Headline Analyzer, Hemingway Editor ou Grammarly. L'objectif est d'ajuster continuellement le contenu en fonction des données de performance et des commentaires pour optimiser son impact. Documentez les résultats et les apprentissages à l'aide d'une fiche d'évaluation du contenu pour affiner la stratégie de contenu à l'avenir.

Ever feel like you're constantly creating new content, but your older pieces get lost in the shuffle? Here's a secret ? You don't have to start from scratch every time! Repurposing your content is a powerful way to maximize its reach and value. ?? Here are some ways to breathe new life into your existing content: ?? Turn blog posts into infographics or videos. ?? Extract snippets for social media posts. ?? Combine multiple blog posts into an e-book. ?? Update old content with fresh information and insights. ?? Benefits of repurposing: ? Saves time and resources. ? Reaches new audiences. ? Boosts SEO by keeping your content fresh.

Don't let your content get stale! Update old info and turn existing content into something new (like turning a blog post into a video) to keep it fresh and exciting.

Now that you know which content pieces and formats perform best with your target audience, you can use the content and repurpose it on other platforms. For example, out of your best-performing blog posts, create social media posts, etc. Social media scheduling tools will help you with that and will help you prove the ROI of your work. ??

Failure is a great learning tool. Recognize where improvements can be made and readjust accordingly. Repurpose your content, update it to optimize reach, and find new ways to utilize your marketing strategy.

To keep your content fresh: Monitor performance with tools like Google Search Console. Identify improvement opportunities using Moz or Ahrefs. Transform content with tools like Lumen5 or Canva. Repurpose into formats like video, podcast, or infographic. Redistribute to reach new audiences and extend content life.

If your content marketing isn't reaching your target audience: 1. Review and understand your audience better with respect to the product as demographic analysis is important. 2. Tailor your content to meet their needs and preferences. 3. Utilize different social media channels and mediums to reach them effectively. 4. Analyze data and feedback to refine your strategy and customer service. 5. Experiment with new approaches to see what resonates with which audience.

While content is very important, it is not everything! A marketing strategy is no longer just copy, good design, creativity or a story that “connects” with your audience. Now it’s all about: data, data, data... if your marketing strategy is not built first under a model by a data, technology and measurement strategy... it may be very well planned content but it will not scale... for me, the always initial question is: what do you want and why?

Change the strategy and try to collaborate and learn from pioneering step takers. Keep creating content in different categories. Every post/sharing has a valuable side and even a person can affect/ learn or like it, try to re-strategy and boost!

I'll reassess my target audience and ensure I deeply understand their needs and interests. I'll analyze the platforms and content formats my audience prefers and adjust accordingly. I'll experiment with different types of content, messaging, and posting times. I'll collaborate with influencers or partner with complementary brands to expand my reach. I'll closely monitor analytics and gather feedback to refine my strategy continuously.