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What do you do if your content marketing skills are underutilized during a layoff?

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Layoffs can be a challenging time, especially when you feel that your content marketing skills are not being fully utilized. It's important to recognize that this period also presents an opportunity to reassess your career and sharpen your expertise. Content marketing, the strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, is a skill that remains in high demand. As you navigate through this transitional phase, consider the following steps to leverage your abilities and stay ahead in the content marketing field.

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Neel Vithlani

Content Strategist, helps connect complex business information with purchase intent

1 Assess Skills

Take a moment to evaluate your content marketing skills critically. Are there areas you excel in, such as SEO (Search Engine Optimization) writing, or social media engagement? Perhaps there are other aspects you could improve upon or new trends you haven't yet mastered. Use this time to identify any gaps in your skill set and make a plan to enhance your expertise. Online courses, webinars, and industry blogs can be excellent resources to stay updated and refine your abilities.

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2 Update Portfolio

Your portfolio is a testament to your content marketing prowess. It should showcase your best work and reflect the breadth of your skills. During a layoff, updating your portfolio can be a constructive way to spend your time. Include a variety of content types, such as blog posts, social media campaigns, or email marketing strategies you've developed. Make sure it's well-organized and highlights the results of your efforts, such as increased engagement or improved website traffic.

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3 Network Online

Networking remains a key component of professional growth, especially in times of uncertainty. Engage with your industry community through online platforms like LinkedIn or join virtual events and webinars. Participating in discussions and sharing your insights can help maintain visibility in your field. You never know which connection might lead to your next opportunity, so keep building relationships and showcasing your knowledge.

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Austin Heaton

Head of Content - Web3 | Crypto Payroll
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If your content marketing skills are underutilized during a layoff, explore freelance opportunities, contribute to industry blogs or publications, offer pro bono services to nonprofits, or take on personal projects to keep your skills sharp and expand your portfolio.

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4 Offer Value

Consider offering your content marketing services to non-profits, local businesses, or startups that might benefit from your expertise. This not only keeps your skills sharp but also expands your network and portfolio. By providing value during challenging times, you demonstrate your commitment to your profession and can create meaningful connections that may pay dividends in the future.

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Neel Vithlani

Content Strategist, helps connect complex business information with purchase intent
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You can start by doing analysis of different brands' content marketing strategies. Create a post for each brand you analyze and use LinkedIn like your journal/slambook. This is effective for both documentation and personal branding. Next you should work on analysis of all that you do. Like number of brands you studied, what you learnt, some sort of report. This will not only improve your prospects in a good market but feel worthwhile in any interview.

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5 Freelance Work

Freelancing can be a viable option to utilize your content marketing skills during a layoff. Platforms dedicated to freelance work can help you find short-term projects or part-time gigs. This approach allows you to maintain an income stream while also expanding your professional experience. Remember to treat each freelance job with the same level of professionalism and dedication as you would a full-time position.

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6 Personal Branding

Finally, focus on building your personal brand. Your personal brand is how you market yourself and your career as a brand. It's what you're known for and how people perceive you in the content marketing world. Create and share original content on platforms where your target audience is active. Engage with influencers in your field, comment on industry news, and contribute your unique perspective. A strong personal brand can make you stand out to future employers and clients.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Purvi Mehta

Author | Organic Content Writer | Content Consultant | Personal Branding Expert |Educator | Soft-skill Trainer
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I faced it when I was doing a job that my skills in that organization were underutilized and I was purposely kept at bay. Try the following: 1. Freelancing + job to use your skills well 2. Associate with NGOs or collaborate to put your skills to use + job 3. Look for a new job. 4. If they lay you off for an unworthy reason, please understand that they are not the right people for you, even after knowing you are more skilled they keep you at bay. They don't deserve you. Respect yourself and walk away

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What do you do if your content marketing skills are underutilized during a layoff?

1

2

3

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5

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1 Assess Skills

2 Update Portfolio

3 Network Online

4 Offer Value

5 Freelance Work

6 Personal Branding

7 Here’s what else to consider

Content Marketing

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What do you do if your content marketing skills are underutilized during a layoff?

1

2

3

4

5

6

7

1 Assess Skills

2 Update Portfolio

3 Network Online

4 Offer Value

5 Freelance Work

6 Personal Branding

7 Here’s what else to consider

Content Marketing

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