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What do you do if your content development strategy is falling behind the emerging trends and technologies?

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Content development is a dynamic and evolving field that requires constant adaptation and innovation. If you want to stay ahead of the curve and create engaging, relevant, and valuable content for your audience, you need to keep up with the emerging trends and technologies that shape the content landscape. But how do you do that? How do you ensure that your content development strategy is aligned with the latest best practices, tools, and platforms? Here are some tips to help you update and improve your content development strategy and avoid falling behind.

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1 Audit your current content

The first step to revamp your content development strategy is to assess your current content performance and identify what works and what doesn't. You can use various metrics and tools to analyze your content quality, relevance, engagement, reach, and conversion. For example, you can use Google Analytics, SEMrush, or Moz to track your traffic, keywords, bounce rate, and conversions. You can also use tools like Grammarly, Hemingway, or Yoast to check your content readability, grammar, and SEO. Based on your analysis, you can determine what types of content, topics, formats, and channels are most effective for your goals and audience.

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Harshita Narula

Fostering Business Growth Through The Creation of High-Quality Content Centered Around Blockchain-Powered Solutions
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The first step is to assess your previous work against the goals set forth by your organization. If your organization aims to drive engagement and conversions, analyze the performance data from your analytics tools. Identify the content pieces that are failing to engage customers and those that are contributing to successful outcomes. This analysis will help you determine what is working well and what areas need improvement. By understanding the strengths and weaknesses of your existing content, you can make informed decisions about which elements to refine or replace, ultimately optimizing your content strategy to better align with your organization's objectives.

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Rachael Quigley

Content Manager | Philips
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If your content development strategy is falling behind, consider these steps: Research: Stay updated with the latest trends and technologies in your industry. Attend webinars, read blogs, and follow thought leaders. Analyze: Identify gaps in your current strategy. Adapt: Incorporate new trends into your strategy. This could mean using new formats, platforms, or tools. Educate: Train your team on these new trends and technologies. Experiment: Test these new strategies on a small scale before fully implementing them. Measure: Use analytics to measure the success of your new strategy and make necessary adjustments. Remember, it’s crucial to maintain a balance between following trends and staying true to your brand’s voice and goals.

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2 Research your audience and competitors

The next step to refresh your content development strategy is to conduct thorough research on your target audience and your competitors. You need to understand who your ideal customers are, what their pain points, needs, preferences, and behaviors are, and how they consume content. You can use surveys, interviews, social media, or customer feedback to gather insights into your audience. You also need to know who your main competitors are, what their content strengths and weaknesses are, and how they position themselves in the market. You can use tools like BuzzSumo, Ahrefs, or SpyFu to analyze your competitors' content strategy, keywords, topics, and performance.

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Harshita Narula

Fostering Business Growth Through The Creation of High-Quality Content Centered Around Blockchain-Powered Solutions
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Even if you've previously researched your audience and competitors, it's crucial to revisit this process when refreshing your strategy. - Identify your ideal customers - Figure out their pain points, needs, and preferences - Study your customer's persona - Pay attention to what competitors are doing - Conduct a SWOT analysis of your strategy vs their strategy Armed with this comprehensive research, you can make well-informed decisions to revamp your strategy. Leverage the insights gathered to refine your value proposition, messaging, and overall approach. Align your strategy with your customers' current needs and preferences, while addressing any gaps or weaknesses identified in your competitive analysis.

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3 Define your content goals and KPIs

The third step to optimize your content development strategy is to define your content goals and key performance indicators (KPIs). Establish a clear vision of what you want to achieve with your content and how you will measure success. Align your content goals with business objectives and audience needs. Additionally, ensure that your KPIs are SMART: specific, measurable, achievable, relevant, and time-bound. For instance, some common content goals and KPIs include increasing brand awareness (number of impressions, views, shares, mentions, etc.), generating leads (number of sign-ups, downloads, subscriptions, etc.), boosting sales (number of conversions, revenue, customer lifetime value, etc.), and building loyalty (number of repeat visits, referrals, reviews, etc.).

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4 Explore new trends and technologies

The fourth step to enhance your content development strategy is to explore new trends and technologies that can help you create better content and reach more people. It is important to stay up-to-date on the latest developments and innovations in the content industry, so that you can leverage them for your advantage. For instance, Artificial Intelligence (AI) can be used to automate and personalize your content creation, distribution, and analysis. Tools such as GPT-3, Lumen5, or Phrasee can be utilized to generate, edit, or optimize your content through AI. Furthermore, video and live streaming are popular and engaging formats that can be used to showcase your brand personality, products, or services. Platforms such as YouTube, Facebook Live, or Instagram Live are great options for creating and sharing video or live content with your audience. Additionally, voice search and podcasts are rapidly growing due to the increasing use of voice assistants, smart speakers, or mobile devices. Optimizing your content for voice search can be done by using natural language, long-tail keywords, and schema markup. You may also create or sponsor podcasts in order to reach new audiences and establish your authority.

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Oghosasere Osatohanmwen

|Content Writer||AI Enthusiast|Creative Writer| I help brands tell compelling stories and connect with their audience through engaging content and creative writing.
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Keeping afloat with the latest trend in content writing is a vital key step you can't avoid! Also the content industry is fast evolving, and sure with the aid of AI tools, you can keep afloat easily! But you'll still have to learn to utilize these tools! It's vital if you want to make impact!

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5 Experiment and test your content

The final step to improve your content development strategy is to experiment and test your content regularly. You need to try new ideas, formats, channels, or tactics and see how they perform. You also need to monitor and evaluate your content results and feedback and make adjustments accordingly. You can use tools like Google Optimize, Optimizely, or VWO to run A/B tests, multivariate tests, or split tests on your content. You can also use tools like Hotjar, Crazy Egg, or UserTesting to get user feedback, heatmaps, or recordings on your content.

By following these steps, you can update and improve your content development strategy and keep up with the emerging trends and technologies. You can also create more engaging, relevant, and valuable content for your audience and achieve your content goals.

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BJ Barango

Marketing & Communications Specialist | Broadcast Media Consultant
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Experimenting and testing formats and contents should definitely be part of your entire campaign tactic. This gives room for improvement and helps you achieve your goals. The basic principle of testing out content is to find what resonates with your audience and what improves your overall campaign strategy. I find copy testing one of the most effective tests for social media advertising.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your content development strategy is falling behind the emerging trends and technologies?

1

2

3

4

5

6

1 Audit your current content

2 Research your audience and competitors

3 Define your content goals and KPIs

4 Explore new trends and technologies

5 Experiment and test your content

6 Here’s what else to consider

Content Development

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What do you do if your content development strategy is falling behind the emerging trends and technologies?

1

2

3

4

5

6

1 Audit your current content

2 Research your audience and competitors

3 Define your content goals and KPIs

4 Explore new trends and technologies

5 Experiment and test your content

6 Here’s what else to consider

Content Development

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