What do you do if your content creation isn't positioning you as a thought leader in your industry?

In my experience, if you feel that your content creation skills are lacking, consider investing in further education or training to improve your writing, presentation, or communication skills. Building a community around your content is crucial for establishing thought leadership. Engage with your audience through comments, discussions, and social media interactions. In a crowded marketplace, it's essential to differentiate yourself from others in your industry. Identify your unique strengths, experiences, and perspectives, and incorporate them into your content. Offer fresh insights or unconventional viewpoints that set you apart from the competition.

You'll need to address what's missing from or encumbering contemporary content in your niche. Being the best at the status quo isn't leading unless you're competing. To lead people, you must see a clear path from the current environment to a better place.

Content is the essence of one's thoughts. If it is not yielding the desired results, one should reassess their approach by identifying gaps in the content strategy and researching industry trends. Collaborating with established thought leaders and refining the content to provide valuable insights and solutions that resonate with the target audience can help make a difference.

If your content isn't making you a thought leader, it's time to rethink your approach. Maybe it's not informative or valuable enough for your audience, or perhaps you're trying to reach too many people at once, losing focus. Take a step back. Look at your audience, industry, their interests, and questions. Then, create content that fits those interests and questions in a way they can relate to. Be yourself; don't be robotic. Share personal stories and advice. People want to connect with real people, not just accounts. Build genuine relationships and humanize your content. That's how you'll become a true thought leader.

Begin by gaining a deep understanding of who your audience is, including their: -Demographics -Interests -Challenges -Preferences Use tools like surveys, interviews, and social media analytics to gather insights directly from your audience. Analyse industry trends, competitors, and successful thought leaders to identify gaps or opportunities for differentiation in your content. Tailor your content to address the specific needs, pain points, and interests of your target audience, providing valuable insights, solutions, and perspectives that resonate with them. Experiment with different formats, platforms, and distribution channels to maximise your content's reach and engagement.

You’d have to study the analytics. Sit back and rethink your strategy, who’s your TA really? Have you gotten to excited and started creating content for yourself instead? ?? Is there a story telling approach? Change channels if possible, humanize your content; remember you’re relating with humans. Humanize the accounts, relate with sister companies if possible. Humor always works!

If this sounds overwhelming, plenty of low-cost or no-cost online tools can help you create your plan/calendar. Scaling your efforts over time will allow you to start, gain consistency, and grow. After year one, you'll have a place you can revisit where content can be repurposed or updated to reengage audiences and attract new engagement.

It's often the content you produce with a light hand and heart that finds a big, good audience. Almost effortlessly written - little gems of personal style and insight, topped off with a well-researched figure or source, work very well.