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What do you do if your content creation ideas are met with skepticism from clients and stakeholders?

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As a content creator, you know the sting when your innovative ideas are met with skepticism. It's a common hurdle, but how you handle it can make all the difference in your career. Whether you're pitching to clients or internal stakeholders, the challenge is to turn doubt into approval. This article will guide you through the steps to navigate skepticism and emerge with your ideas intact and your professional relationships stronger.

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1 Understand Concerns

When faced with skepticism, your first step is to listen actively and understand the concerns behind it. Engage in a dialogue with your clients or stakeholders to uncover the roots of their hesitation. This isn't just about defending your ideas; it's about showing that you value their opinions and are willing to work collaboratively to address any issues. By demonstrating empathy and a willingness to adapt, you can build trust and open the door to constructive feedback.

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Aline Oliveira Silva

Consultor de comunica??o Sênior na In Press Porter Novelli | Planejamento de estratégia em marketing | Rela??es Públicas Digital | Analista de Marketing de Conteúdo
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Quando comecei meu trabalho de redatora, facilmente me adaptei a produtos e servi?os técnicos. Contudo, após o primeiro ano me deparei com um cliente muito difícil e questionador. Propus a minha header que conversássemos e ela me apresentasse a eles. Foi uma conversa ótima, que melhoraram eu desafio, desde a entrega do briefing para produ??o.

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Tatheer Fatima

Get My Services and Make Your Mark with High-Impact SEO Content Writing!
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If your content ideas are met with skepticism, listen to the client's concerns and explain how your ideas can benefit them. Show examples of successful content similar to your ideas. Offer to make changes based on their feedback to reach a compromise. This way, you can work together to find a solution that satisfies everyone.

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2 Present Evidence

Once you've identified the concerns, it's time to present evidence that supports your ideas. Use case studies, industry trends, and other relevant data to build a compelling argument for your content creation strategy. Remember, the goal is not to overwhelm with information but to provide clear and concise evidence that validates your approach. This can help alleviate doubts and showcase your expertise, making it easier for stakeholders to see the value in your ideas.

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Aline Oliveira Silva

Consultor de comunica??o Sênior na In Press Porter Novelli | Planejamento de estratégia em marketing | Rela??es Públicas Digital | Analista de Marketing de Conteúdo
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Pode parecer irrelevante, mas a pesquisa científica é a principal fonte para um conteúdo de qualidade. Tanto em artigos ricos sem entrevistados, quanto quando há participa??o porta-vozes. Ent?o busque informa??es, estude e use dados que enriquecer?o seu texto.

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Daniel G?rs

Content, Marketing, Social Media, PR und SEO für die Immobilien-, Energie- und Finanzbranche.
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Nutze SEO-Keyword-Tools und belege das Suchvolumen der Keywords, die du bei deiner Content-Erstelltungs-Strategie einsetzt. SEO-Keyword-Tools bieten Einblicke in Suchbegriffe, nach denen Nutzer suchen. Nutze sie, um relevante Themen und Keywords für deine Zielgruppe zu identifizieren. Analysiere das Suchvolumen, den Wettbewerb und die Relevanz der Keywords. Leite daraus Inhaltsideen ab, die diese Keywords strategisch einbinden. Entwickle hochwertige Inhalte, die den Bedürfnissen deiner Zielgruppe entsprechen und gleichzeitig SEO-optimiert sind, um deine Sichtbarkeit in den Suchergebnissen zu verbessern. Mit dieser SEO-/Content-Strategie überzeugst du auch kritische Stakeholder.

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3 Communicate Benefits

Highlighting the benefits of your content creation ideas is crucial in swaying skeptics. Focus on how your strategy aligns with the client's goals or the company's vision. Be specific about the potential outcomes, such as increased engagement or improved brand perception. By articulating the advantages in a way that resonates with their objectives, you can shift the conversation from skepticism to consideration.

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Aline Oliveira Silva

Consultor de comunica??o Sênior na In Press Porter Novelli | Planejamento de estratégia em marketing | Rela??es Públicas Digital | Analista de Marketing de Conteúdo
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Já recebi briefings sinalizados com a etapa errada do funil de vendas e tive que justificar e defender o tom do conteúdo. N?o podemos ser passivos e "escrever" o que o cliente quer. Se conhecemos sobre o assunto, devemos mostrar nossa contribui??o pessoal.

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4 Offer Flexibility

Demonstrate flexibility by showing that you're open to modifications. While you have a vision for your content, being adaptable indicates that you're a team player and are willing to find a middle ground. Propose pilot projects or phased rollouts as a way to test your ideas on a smaller scale before full implementation. This approach reduces perceived risk and can help win over skeptics by proving the effectiveness of your ideas in practice.

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5 Build Credibility

Establishing your credibility is essential when overcoming skepticism. Share your past successes, testimonials, or endorsements that highlight your track record in content creation. When clients or stakeholders see that others have trusted you and achieved positive results, it adds weight to your proposals. Your reputation as a reliable and skilled content creator can be the tipping point in gaining their confidence.

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Aline Oliveira Silva

Consultor de comunica??o Sênior na In Press Porter Novelli | Planejamento de estratégia em marketing | Rela??es Públicas Digital | Analista de Marketing de Conteúdo
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A constru??o da credibilidade, na minha avalia??o, vem inicialmente de estar aberto a receber feedbacks de melhoria. Alguns conteúdistas n?o aceitam críticas ou refa??es aos produtos que desenvolvem e isso prejudica o crescimento. Aprenda a ouvir e falar, demonstre interesse no desenvolvimento dos resultados. Assim, você conquistará a confian?a dos prestadores.

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6 Follow Up

After presenting your case, be sure to follow up with your clients or stakeholders. Keep the lines of communication open and provide additional information or clarification as needed. This persistent yet respectful approach shows that you are committed to your ideas and value their input. By maintaining engagement, you can continue to build rapport and eventually turn skeptics into supporters of your creative vision.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your content creation ideas are met with skepticism from clients and stakeholders?

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1 Understand Concerns

2 Present Evidence

3 Communicate Benefits

4 Offer Flexibility

5 Build Credibility

6 Follow Up

7 Here’s what else to consider

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