What do you do if your consulting business in Higher Education is struggling to get clients?

In addition to showcasing success stories and expertise, consider leveraging thought leadership content to enhance your brand. Write articles or create videos addressing pressing issues in higher education, offering innovative solutions or insights. Share these pieces on platforms like LinkedIn, demonstrating your deep understanding of industry challenges and your ability to provide strategic guidance. Thought leadership not only establishes credibility but also attracts clients seeking expert perspectives and innovative approaches.

We can also collaborate with influential figures or organizations in the higher education space to co-host webinars or workshops. This collaborative approach not only enhances our visibility but also opens doors to potential client referrals and partnerships within the higher education community.

Effective marketing in higher education consulting goes beyond just reaching your audience; it's about creating meaningful connections and providing valuable insights. Consider implementing targeted email campaigns that share relevant case studies or success stories tailored to specific pain points of institutions. Utilize data analytics to track engagement and adjust your strategies accordingly. Collaborate with industry influencers to amplify your reach and credibility. By focusing on personalized, data-driven marketing efforts, you can attract and retain clients who see the tangible benefits of your services.

When marketing efforts falter, it's crucial to reassess strategy. Ensure your approach is data-informed, targeted, and resonates with your audience's needs. Content marketing, through blogs, webinars, or white papers, can establish credibility and address industry pain points. By offering value and positioning yourself as an expert, you attract clients naturally. A strategic marketing overhaul aligns your efforts with client needs, fostering organic engagement and long-term success.

Ask satisfied clients--or close colleagues, if you don't yet have any clients--to provide a brief quote or, if possible, a short video testimonial. Add these testimonials to your website, social media profiles and promotional materials. Ask these clients if they are willing to serve as a reference in case prospective clients ask you for one.

It’s important to recognise whether you are offering real value and, if you are, how well you are communicating this to your ideal clients. HEIs are interested, not only in recruiting students, but recruiting the right students - those who are well informed, well prepared, committed to studies and have academic achievement as their goal. If your business is committed to these values, show potential clients what, how and why you do what you. Let them know that you go above and beyond just getting students in the door. This is where the real value lies, for both students and universities.