Last updated on 2024年4月14日

What do you do if your confidence in strategic communications is wavering?

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Strategic communications is the art and science of delivering clear, compelling, and consistent messages to your audiences, whether they are customers, partners, employees, or stakeholders. It involves planning, creating, and executing effective communication strategies that align with your goals, values, and vision. But what if you feel like you are losing your confidence in strategic communications? How can you overcome self-doubt, fear, or anxiety that may affect your performance and impact? Here are some tips to help you boost your confidence and improve your strategic communications skills.

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1 Identify the source of your doubt

The first step to regain your confidence is to understand what is causing you to feel insecure or uncertain about your strategic communications abilities. Is it a lack of knowledge, experience, or feedback? Is it a specific situation, audience, or challenge that triggers your anxiety? Is it a personal or professional issue that affects your self-esteem? By identifying the source of your doubt, you can address it more effectively and find ways to overcome it.

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Astrid M Ciarallo

Communications and PR | Royal, Corporate, and Non-Profit Global Experience | A top LinkedIn Communications Voice
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Sometimes impact is hard to quantify. It’s important when you’re feeling this way to take a step back and remember that communications objectives aren’t always seen immediately. Be patient.

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2 Seek feedback and support

One of the best ways to improve your confidence in strategic communications is to seek feedback and support from others. Feedback can help you identify your strengths and areas for improvement, as well as validate your efforts and achievements. Support can help you cope with stress, learn from mistakes, and celebrate successes. You can seek feedback and support from your colleagues, mentors, coaches, or peers who have experience or expertise in strategic communications. You can also join online or offline communities, networks, or groups that share your interest or goals in strategic communications.

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Kevin B.

Communications | Creative Strategies-Design Research & Execution | Multifaceted Creative | Media Manager
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Embracing feedback is not just about seeking validation or hearing praise; it's about actively seeking out those constructive critiques that help you grow. Think of it as a journey where every feedback loop is a stepping stone to becoming better at what you do.

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3 Learn and practice

Another way to boost your confidence in strategic communications is to learn and practice new skills, techniques, or tools that can help you communicate more effectively. You can learn from various sources, such as books, podcasts, courses, webinars, or blogs that offer valuable insights, tips, or best practices in strategic communications. You can also practice by applying what you learn to your own projects, scenarios, or tasks, or by volunteering for opportunities that challenge you to communicate strategically. By learning and practicing, you can expand your knowledge, sharpen your skills, and increase your competence.

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Beth Lamey

Content Marketing Manager @ Picsart | Communications Consultant for Non-Profits | AI & Tech | Passionate about social and environmental impact
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Find courses from reputable experts. Continuing to learn throughout your career is crucial in staying up-to-date and head of the curve.

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4 Focus on the value

A common reason why people lose confidence in strategic communications is that they focus too much on themselves and their flaws, rather than on the value they can offer to their audiences. To overcome this, you need to shift your mindset from self-centered to value-centered. Instead of worrying about how you look, sound, or feel, think about how you can help, inform, inspire, or persuade your audiences. Instead of comparing yourself to others, highlight your unique perspective, experience, or contribution. Instead of aiming for perfection, aim for clarity, relevance, and consistency.

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Kevin B.

Communications | Creative Strategies-Design Research & Execution | Multifaceted Creative | Media Manager
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It's important to focus on the Central Route of Persuasion within the Elaboration Likelihood Model (ELM). Collaborate with diverse partners to enrich your communication strategy, bringing in fresh perspectives and expertise that enhance the quality and relevance of your messages. Prioritize the substantive value of your message over superficial aspects like appearance or tone, encouraging deep processing and critical thinking from your audience, which aligns with the Central Route in ELM.

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5 Celebrate your progress

Finally, one of the most important ways to restore your confidence in strategic communications is to celebrate your progress and achievements. Recognizing and rewarding yourself for your efforts, results, or feedback can help you boost your motivation, morale, and self-confidence. You can celebrate your progress by setting and tracking your goals, milestones, or indicators, by sharing your successes with others, or by treating yourself to something you enjoy. By celebrating your progress, you can reinforce your positive attitude, behavior, and outcomes.

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Sandra Lorraine Katurura

Strategic Communicator and Project Management Specialist
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Self-validation is important, too. Often times we work to get comments from others on, what worked and what didn't with our communications, and doubt ourselves when we get no feedback or any reaction at all. The more confident we are of our work, the more self-validation resilient we are.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your confidence in strategic communications is wavering?

1

2

3

4

5

6

1 Identify the source of your doubt

2 Seek feedback and support

3 Learn and practice

4 Focus on the value

5 Celebrate your progress

6 Here’s what else to consider

Strategic Communications

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What do you do if your confidence in strategic communications is wavering?

1

2

3

4

5

6

1 Identify the source of your doubt

2 Seek feedback and support

3 Learn and practice

4 Focus on the value

5 Celebrate your progress

6 Here’s what else to consider

Strategic Communications

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