What do you do if your conference attendees are dissatisfied with the event?

1 Listen Actively

When faced with dissatisfaction, the first step is to listen actively to your attendees. This means creating a space where they can express their concerns without judgment. Ensure that you are not only hearing but understanding their points of view. This could involve setting up feedback sessions, providing comment cards, or establishing a digital forum for post-event reviews. The goal is to gather as much information as possible to accurately assess the situation.

4 Implement Changes

After identifying the key issues, put a plan in place to make necessary changes. This might involve revising the event schedule, improving venue facilities, or enhancing the quality of content presented. Whatever the required changes, ensure they are implemented promptly and efficiently. This demonstrates your commitment to providing a high-quality experience and can help regain attendees' trust.

5 Follow Up

Following up after implementing changes is crucial for maintaining a relationship with your attendees. Reach out to them to inform them of the improvements made and invite their feedback on these changes. This not only shows that you value their input but also that you are dedicated to continuous improvement. A follow-up survey or a personalized thank you note can go a long way in rebuilding attendee satisfaction.

6 Learn and Grow

Finally, use this experience as an opportunity to learn and grow. Reflect on what went wrong and what was done right, and use these insights to enhance your future conferences. Continuous learning is a critical aspect of running successful events, and every piece of feedback, positive or negative, is valuable. By embracing this mindset, you ensure that each conference you organize is better than the last.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?