What do you do if your competitor's SEM strategies seem illogical?

First of all what is deemed as illogical steps in terms of SEM? There are a lot of different tactics and you should consider thinking outside the box. With all of the constant changes on multiple updates in the industry, you have to stay on top of such changes to maintain optimal results for your clients. Challenge the norms and see if there are opportunities that lie outside the accepted norms.

Antes de evaluar cualquier métrica, cabe conocer siempre el contexto previo. Y no todo es compararse con la competencia, sino monitorizar tu propio recorrido en base a KPIs alcanzables.

Intent of your competitors is one thing, but it’s also even more critical to understand the intent of your target audience. You need to know what your client’s goals are first and foremost and focus on achieving these over anything your competitors may be focused on. However, it never hurts to see what they are doing so you can counter their initiatives but not lose sight of your own.

Tampoco cabe centrarse en las intenciones de un competidor cuando el foco debe estar en el cliente. ?Qué impacto tiene esa estrategia? ?Realmente es útil? ?Cabe acaso adaptar la tuya propia?

SEM like many other online marketing tactics should employ the cyclical approach of research, plan, deploy, analyze and repeat. You cannot simply deploy and sit back. There is always room for improvement and learning that will enhance your final outcomes.

A detailed competitive analysis sheds light on your competitor's SEM strategy, including ad spend, keywords, and ad copy. What may appear illogical might be a deliberate market saturation or diversion tactic. Grasping their strategy allows for informed decisions in positioning your SEM campaigns effectively in response.

Learning from competitors is valuable, but avoid copying their SEM strategies without considering their fit for your brand. Their seemingly illogical tactics could be risky experiments. Focus on crafting innovative strategies that reflect your brand’s values and goals, using this as a chance to stand out in the market.

For anyone who thinks they know all there is about SEM you are wrong from the get go. This is an ever-changing marketing realm that requires you to be a never ending learner, observer and executor of new tactics. What worked yesterday may not work tomorrow. Stay vigilant in being curious and open to new approaches.

Reflect on your SEM strategies through the lens of competitor actions. An illogical strategy from a competitor can serve as a lesson in what to avoid or pinpoint areas to enhance in your own efforts. Seize this opportunity to adapt and hone your SEM approach, ensuring your tactics are logical and effective in meeting your marketing goals.

Cuando las estrategias SEM (Search Engine Marketing) de tu competidor parecen ilógicas, primero, realiza un análisis profundo. Usa herramientas como SEMrush o Ahrefs para entender sus palabras clave, anuncios y segmentación. A menudo, lo que parece ilógico puede estar dirigido a objetivos a largo plazo o a nichos específicos. Aprende de su enfoque sin copiarlo ciegamente. Enfócate en fortalecer tus propias estrategias, asegurándote de que estén alineadas con los objetivos y valores de tu marca. Experimenta con nuevas tácticas y ajusta según los resultados y las respuestas de tu audiencia. Mantén un enfoque flexible y adapta tus estrategias según las tendencias del mercado y el comportamiento del consumidor.