What do you do if your competitors are dominating the market in Working with Physicians?

Conduct a comprehensive analysis of competitor strategies to identify strengths and weaknesses. Differentiate your services by highlighting unique value propositions and benefits for physicians. Strengthen relationships with existing clients by providing exceptional service and tailored solutions. Invest in continuous innovation and improvement to stay ahead of market trends and meet evolving physician needs. Explore collaborative opportunities with key stakeholders to expand your reach and influence in the industry.

The way to fix any problem is quite simple: Recognize --> Understands --> Solve. You have to understand the market conditions to be able to address your positioning within it. It doesn't matter if you have the best restaurant in town serving the best food if it's not the kid of food people actually want to come and eat.

Conduct a comprehensive analysis of the market landscape to identify opportunities and competitive threats in working with physicians. Assess the strengths and weaknesses of your competitors, including their service offerings, pricing strategies, and customer relationships. Identify gaps or underserved segments within the market where you can differentiate your services and add unique value. Gather insights from physicians and healthcare professionals to understand their needs, preferences, and pain points, and tailor your offerings accordingly. By analyzing the market, you can develop a strategic approach to position yourself competitively and capitalize on opportunities in working with physicians.

What makes you different? What makes you better? Why should people come to you instead? That's your unique value proposition. People go to fast food restaurants because they know exactly what they are getting. If you have a unique or different kind of restaurant, you need to show people why your food is different and better for them. Humans are creatures of habit: once we find a way that works for us, it is hard to change our minds. You have to bring something new to the table. Something that will actually have a profound and meaningful impact on their lives.

Develop a unique value proposition that sets you apart from competitors and resonates with physicians. Identify key strengths, expertise, or innovative approaches that differentiate your services from others in the market. Highlight specific benefits or outcomes that physicians can expect by choosing to work with you, such as personalized attention, specialized expertise, or proven results. Emphasize your commitment to providing exceptional value and exceeding expectations to build trust and credibility with physicians. By articulating a compelling unique proposition, you can attract physicians' attention and stand out in a competitive market.

Your network is your net worth. You have to know the right people so they can help you improve your offerings and bring customers into your organization. When you create these connections with people, you must do two things: be curious about the other person to truly get to know them (people love to be heard and listened to) and provide them with immense value. If you don't invest in them first, they won't invest in you (money, time, energy, etc).

Without feedback, you are completely blind about what you need to improve for yourself as well as your offerings. We all have these blind spots that we simply cannot see for ourselves. That's why working with a coach can be so powerful: because the blind spots get exposed and we can work on improving them. But in order to be able to receive high-quality feedback, you have to not only be receptive to it, but also be a trustworthy person. If others don't trust you, they will not offer you any meaningful information that will actually help you improve.

Of course, you need to be able to reach the right audience. You can't sell iPads to indigenous people in the Amazon. But before you can even identify your target audience, you must be clear on your messaging: what exactly are you offering? How is it different? How will it improve people's lives?

If my competitors are dominating the market in Working with Physicians, I would pivot my approach to allow a Blue Ocean strategy. As a hormone practice consultant, I have to stay ahead of the game and offer innovative approaches that others do not have. I like to set the physicians I work with apart from others by helping them offer unique approaches to hormone balancing. It is what has set me apart from other consultants. Innovation is the key to future success.

Do SWOT analysis. Understand gaps . Work on your strength to fill the GAPs. Ask some insightful questions with Physicians to understand their needs & based on feedback do some required changes to compete with competitors.

Gather insights through Analysis of 1) Geographical spread, customer class & coverage of competition 2) Price or service's comparison 3) identify unmet Training needs & relevant interventions