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What do you do if your company's web design is outdated and hurting your competitive advantage?

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In a rapidly evolving digital landscape, your company's web design can either be a powerful asset or a significant liability. If your website looks like it's stuck in the early 2000s, it may be time for a refresh. An outdated design can turn potential customers away, reflecting poorly on your brand and hindering your ability to compete in today's market. Understanding the importance of a modern, user-friendly website is crucial for maintaining a competitive edge.

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Rob E.

CEO @ Super | The Family Office Operating System. ?
Philip Gyimah Appiah

Founder at Ideation Axis Group LTD

1 Assess Needs

Before diving into a redesign, it's essential to evaluate what aspects of your current web design are falling short. Is the issue primarily aesthetic, or are there functional problems like slow load times and difficult navigation? Take note of what competitors are doing well and where your site lags behind. This assessment will help you prioritize the most critical updates and ensure that any changes align with your business goals and user expectations.

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Rob E.

CEO @ Super | The Family Office Operating System. ?
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Every web design or redesign project should have a primary goal. It's critical to establish this first. For example, should your website be driving leads, brand visibility, job applications, direct sales of products, demonstrating knowledge expertise, or something else? Once you know the primary goal of your website, everything else should contribute towards this goal, and you should reflect on this goal for every decision along the way. Other items such as load times, branding, and functional issues are secondary to this primary goal, but will probably contribute directly towards achieving it.

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Philip Gyimah Appiah

Founder at Ideation Axis Group LTD
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In today's digital world, having an old-fashioned website can hurt a company's chances of staying ahead. Picture visiting a website that feels stuck in the past while other companies have modern, easy-to-use sites. To fix this, companies need to take action. They should look closely at what their website needs, make a plan, pick the right tools, and update their design. But it doesn't stop there. They have to keep testing and making improvements to stay competitive. It's a journey that never really ends.

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2 Plan Strategy

Once you've pinpointed the weaknesses in your web design, it's time to plan your strategy. This involves setting clear objectives for the redesign, such as improving user experience (UX), increasing mobile responsiveness, or refreshing the visual elements. You should also consider the scope of the project—will it be a full overhaul or incremental updates? Establishing a realistic timeline and budget is crucial to ensure the redesign process is smooth and successful.

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3 Choose Tools

Selecting the right tools and platforms for your redesign is pivotal. Content Management Systems (CMS) like WordPress offer flexibility and ease of use for ongoing updates. For more customized solutions, web development frameworks such as React or Angular might be appropriate. Consider using design tools like Sketch or Adobe XD for creating mockups. The choices you make should support your redesign goals and be sustainable for your team to manage post-launch.

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Philip Gyimah Appiah

Founder at Ideation Axis Group LTD
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Is your company's website feeling a bit stale? Let's freshen things up! Here's a quick guide to revitalizing your web design for a competitive edge: Assess: Identify specific areas where the design is outdated and compare it with competitors. Plan: Develop a strategy to modernize the design while aligning with your brand and customer needs. Update: Implement changes such as responsive design, improved user experience, and visual enhancements. Test: Gather feedback from users to ensure the updated design meets their expectations. Iterate: Continuously refine and improve the design based on feedback and evolving industry standards.

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4 Implement Design

With a solid plan and the right tools in place, you're ready to start the redesign process. Focus on implementing a user-centric design that addresses the issues identified in your assessment. This includes optimizing navigation, ensuring your site is mobile-friendly, and selecting a visually appealing color scheme and typography. Remember to keep the user journey in mind, making sure that visitors can find what they're looking for with ease and that the overall aesthetic aligns with your brand identity.

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5 Test & Refine

Testing is a non-negotiable step in the redesign process. Utilize both automated tools and real user feedback to identify any issues with the new design. Pay attention to usability, load times, and compatibility across different devices and browsers. Use this feedback to refine and tweak the design. This iterative process helps ensure that when your site relaunches, it provides a seamless and satisfying experience for all users.

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6 Maintain Site

Post-launch, maintaining your website is just as important as the initial redesign. Regularly update content, monitor site performance, and stay informed about web design trends to keep your site relevant and engaging. Consider setting up a schedule for reviewing and refreshing the design elements every few years to prevent your site from becoming outdated again. Ongoing maintenance will help preserve your competitive advantage in the long term.

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??Norli Anne Ulgado Garcia, MM

?? Reclaim Your Time and Amplify Your Reach Through Digital Marketing | ?? Digital Marketer | Web Designer | Podcast Strategist | Social Media Manager | Content Manager ??Agency Founder & CEO
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In my experience, maintaining a competitive website requires regular updates to content and design, monitoring site performance, staying updated on industry trends, and regularly refreshing the site's design to stay relevant and interesting for visitors. Regular maintenance ensures that your website remains fresh and continues to attract and engage users, helping you sustain your competitive advantage over time.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kamil Dratwa

E-commerce Web Developer
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Don't do something only because competition is doing that. Trust UX/UI specialists. Put your personal taste into a solid, metal box. Weld the box and put it deep underground.

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What do you do if your company's web design is outdated and hurting your competitive advantage?

1

2

3

4

5

6

7

1 Assess Needs

2 Plan Strategy

3 Choose Tools

4 Implement Design

5 Test & Refine

6 Maintain Site

7 Here’s what else to consider

Web Design

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What do you do if your company's web design is outdated and hurting your competitive advantage?

1

2

3

4

5

6

7

1 Assess Needs

2 Plan Strategy

3 Choose Tools

4 Implement Design

5 Test & Refine

6 Maintain Site

7 Here’s what else to consider

Web Design

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