What do you do if your company needs a content marketing strategy?

Start by defining clear and measurable goals for your content marketing efforts. These goals could include increasing brand awareness, generating leads, driving website traffic, boosting engagement, or enhancing customer retention.

Understanding your audience is paramount. Tailoring your content to their needs, interests, and pain points increases engagement and fosters meaningful connections.

If you get a chance to develop a marketing strategy for your company, follow these steps to get aligned with your goals. 1/ Assess needs - Analyse the gap in your marketing efforts and identify what action needs to be taken to fill the gap. 2/ Set goals - According to the gap, define your content marketing strategy including brand awareness, generating leads, and improving conversion rates. 3/ Create content - Create value content by considering your audience's pain points. 4/ Measure result - Use an analytics tool to track the content performance. 5/ Optmise strategy - Based on analytics, you can refine your strategy. Follow these steps to maximize your reach and engagement with your audience.

First things first, audit your current content. Regardless of whether you've had a strategy in the past, you'll probably have a huge amount of content that you're underutilising. Start by auditing this and then you can work out your priorities in terms of repurposing. Look at web content, social posts, sales collateral - anything that has been created previously. It doesn't matter if it's underperformed - ask yourself WHY this has happened. Does it need to be in a different format? Did it have a purpose? Did it excite, delight, and engage your audience?

Lets incorporate the OODA Loop framework into content marketing. It will involve observing market trends, consumer behavior, and competitor strategies (Observe). Once gathered, marketers analyze this data to understand their audience's needs and preferences (Orient). Based on these insights, they decide on the type of content to create, channels to use, and messaging to employ (Decide). Finally, they act by creating and distributing content, engaging with their audience, and measuring performance. This iterative process allows marketers to continuously adapt their strategy based on feedback, staying agile and effective in a dynamic marketing landscape.

Um dos maiores erros no marketing digital é trabalharmos sem metas definidas ou ainda metas que n?o tragam resultados. Trabalhar sem metas pode gerar um resultado inconstante. Usar as ferramentas e metodologia de OKRS para escrever metas assertivas é uma ótima forma de definir e poder acompanhar as metas e objetivos da sua marca no marketing digital.

Setting SMART goals ensures your content strategy remains focused and measurable, guiding you toward tangible outcomes aligned with your business objectives.

Key steps to help you set effective goals for your content marketing efforts 1. Define Your Objectives 2. Make Your Goals SMART 3. Consider Different Types of Goals (awareness, engagement, conversions, etc.) 4. Set Benchmarks and KPIs 5. Break Down Your Goals Into Actionable Steps 6. Celebrate Successes and Learn from Failures

The most 2 important things when setting goals: Make Goals Specific: Ensure your content marketing goals are specific and clearly defined. Instead of setting a broad goal like "increase website traffic," specify the desired outcome, such as "increase organic website traffic by 20% in the next six months." Ensure Measurability: Set goals that are measurable, allowing you to track progress and evaluate success. Define key performance indicators (KPIs) that align with each goal, such as website traffic metrics (e.g., unique visitors, page views), engagement metrics (e.g., time on page, bounce rate), lead generation metrics (e.g., form submissions, email sign-ups), or conversion metrics (e.g., sales, revenue).

→Define SMART Goals: Establish specific, measurable, achievable, relevant, and time-bound objectives for your content strategy. →Align with Needs: Goals should directly address the needs identified during the assessment phase (e.g., increased traffic for brand awareness, lead magnets for lead generation). →Measurable Success: Choose goals that can be tracked and quantified to monitor progress (e.g., website traffic growth, brand mentions, lead conversion rates). →Clear Direction: SMART goals provide a roadmap for your content creation efforts.

Quality content tailored to your audience's needs and interests is key to establishing your brand as a trusted authority in your industry, fostering engagement and driving meaningful interactions with your audience.

Develop high-quality, engaging, and valuable content that educates, entertains, or solves problems for your target audience. Tailor your content to address specific stages of the buyer's journey and incorporate storytelling, visuals, and multimedia elements to enhance engagement.

Add interactive elements like quizzes, polls, or custom calculators to your content. These make users more involved and give you useful information about what they like. Also, tell stories in your content to connect with readers emotionally, making your brand more memorable. And, always keep your look and themes consistent across all content to build trust and keep your audience coming back.

Choose the Right Content Formats: Select content formats that best suit your audience's preferences and the nature of your message. Consider a mix of formats such as blog posts, videos, infographics, podcasts, case studies, whitepapers, webinars, or social media posts. Tailor the format to the content's purpose and the preferences of your target audience. Develop Compelling Topics and Ideas: Brainstorm topics and ideas that are relevant, timely, and valuable to your audience. Address their pain points, answer their questions, or provide solutions to their problems. Look for opportunities to showcase your expertise, share industry insights, or provide unique perspectives that differentiate your brand.

→Focus on Value: Create informative and insightful content that genuinely helps your target audience. →Industry Expertise: Position your company as a thought leader by offering solutions and insights relevant to your industry. →Content Variety: Explore different content formats (blog posts, videos, infographics, podcasts) to cater to diverse audience preferences. →Target Audience Tailored: Tailor content specifically to the interests and needs identified during the audience assessment phase. →Quality Over Quantity: Prioritize creating high-quality content over simply producing a large volume of content.

Strategic distribution across relevant channels ensures that your content reaches your target audience where they are most active, maximizing its impact and driving desired actions. Consistency in distribution helps maintain audience engagement and reinforces your brand's presence in their digital landscape.

Determine the best channels and platforms to distribute your content based on your audience's preferences and behavior. This could include your website, blog, social media channels, email newsletters, guest posting, industry publications, and content syndication platforms.

The main purpose of the content distribution should answer only one sentence "How to bring my value to the right target audience?" Choose your communications platforms properly. Determine where your target audience spends their time online through CJM. Are they active on social media platforms like Facebook, Instagram, LinkedIn, or Twitter? Do they prefer consuming content through blogs, podcasts, videos, or email newsletters? By understanding their preferred channels, you can focus your marketing efforts where they're most likely to be seen and engaged with.

Crafting compelling content is just the beginning; distributing it effectively is equally crucial. Start by identifying platforms where your target audience congregates. Utilize data analytics to track user behavior and engagement. Additionally, embrace A/B testing methodologies to fine-tune your distribution strategy. By experimenting with different channels and analyzing results, you'll optimize content delivery and enhance audience reach effectively.

Identify the most appropriate channels for distributing your content based on your audience's preferences and behavior. This may include your website, blog, social media platforms, email newsletters, industry forums, online communities, guest posting opportunities, and content syndication platforms. Share your content across relevant social media platforms to increase its visibility and reach. Use hashtags, mentions, and tagging to expand your content's reach and encourage engagement. Consider using paid social media advertising to target specific audience segments and amplify your content's reach.

Measuring the performance of your content marketing efforts is essential for refining your strategy and maximizing its impact. By analyzing key metrics such as website traffic, engagement rates, and conversion rates, you gain valuable insights into the effectiveness of your content and can make informed decisions to optimize future campaigns.

Track and measure the performance of your content marketing efforts using relevant metrics and KPIs. Monitor key metrics such as website traffic, engagement, conversions, leads generated, and ROI to evaluate the effectiveness of your strategy and make data-driven optimizations.

Measuring results in content marketing is crucial for evaluating the effectiveness of your efforts and making informed decisions to improve your strategy. It helps you understand what's working, what's not, and where to focus your resources for the best results. Without measurement, you're essentially operating in the dark, unable to track your progress or justify your investments. So, my advice is to prioritize measuring your content marketing results using relevant metrics such as engagement, conversions, and ROI. Use this data to refine your approach, optimize your content, and ultimately drive better outcomes for your business.

Define Key Performance Indicators (KPIs): Start by identifying key performance indicators (KPIs) that align with your content marketing goals and objectives. These may include metrics such as website traffic, engagement (e.g., time on page, bounce rate), lead generation (e.g., form submissions, email sign-ups), conversions (e.g., sales, revenue), social media metrics (e.g., likes, shares, comments), and brand sentiment Track Website Analytics: Use web analytics tools such as Google Analytics to track and analyze website traffic metrics. Monitor metrics such as the number of visitors, page views, unique visitors, average session duration, and traffic sources to understand how your content is driving traffic to your website and engaging users

→Measure Performance: Utilize analytics tools to track key metrics like website traffic, audience engagement rates, and conversion rates. →Data-Driven Decisions: Analyze the data to identify what content resonates with your audience and what needs improvement. →Continuous Improvement: Leverage these insights to make data-driven adjustments to your content marketing strategy, ensuring continued success. →Long-Term Approach: Content marketing is a marathon, not a sprint. Consistent measurement allows you to refine your strategy and achieve long-term goals.

Em cima dos dados e insights obtidos desenhe a sua primeira estratégia. Crie uma estratégia de conteúdo de topo, meio e fundo de funil, assim seus conteúdos ser?o muito mais direcionados, e conseguiram exercer a fun??o determinada.

A flexible content marketing strategy is super important for businesses online. Things change fast on the internet, so it's crucial to be able to try new things and adjust. Testing out different types of content, posting schedules, and ways to reach people helps figure out what works best. Listening to what your audience says and making changes based on that keeps your content interesting and useful. This kind of approach helps businesses stay connected with their audience and do better online.

Based on performance data and insights, continuously iterate and optimize your content marketing strategy. Experiment with different content formats, distribution channels, and messaging approaches to improve results over time.

One thing that most people overlook when it comes to formulating a content marketing strategy is factoring in the resources currently available to enable the creation, design and even management of the content. Resources here mean the people who have the necessary expertise to undertaken the different tasks, budget, the right equipment, tools etc.

Create a content calendar to plan and organize your content creation and publishing schedule. Outline the topics, formats, deadlines, and distribution channels for each piece of content to ensure consistency and alignment with your goals.

?? From my experience if your company needs a content marketing strategy you must consider content as your voice of strategy and because of that, you must take a strategic and systematic approach to how your content is developed. ?? And the best way to do this is to produce content that focuses on education and building trust – all based on your core business objectives, your ideal customer, and message. For example, if one of your objectives for the year is to significantly increase your subscriber list, you would focus on producing, delivering and sharing content that attracts email capture, links and strategic partnering.

Following these steps, you can develop an effective content marketing strategy to achieve your company's goals and connect with your target audience: ? Define Objectives; ? Understand Your Audience: conduct research to understand your target audience's demographics, interests, pain points, and preferences. Develop buyer personas to tailor your content to their needs; ? Content Planning: determine the types of content you'll create based on your audience's preferences and your objectives; ? Create a content calendar to plan and organize your content creation and publishing schedule; ? Keyword Research; ? Content Creation; ? Content Distribution; ? Promotion and Amplification; ? Measure and Analyze; ? Iterate and Improve; ? Stay Updated.

What do you do if your company needs a content marketing strategy...? Simples Get in touch with the team at Kennedy Woods! Sorry couldn't resist saying that... The reason being is that we would much rather you booked in for a Discovery Call so that we can assess your brand's individual needs for content. No one size fits all approach, so on the call we will firstly listen to you then we will explain how we work with you (team work makes the dream work amirite?). If you end up signing up with us then we will; set goals, create content, choose the correct distribution channels for your brand then we will measure results and monitor and refine the strategy where necessary. As I said - simples!