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What do you do if your communication skills as a journalist need a boost on social media platforms?

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As a journalist, your presence on social media is crucial. It's where you can engage with your audience, share your content, and build your personal brand. But what happens when your communication skills aren't making the impact you hoped for? In the digital age, it's essential to continuously refine your approach to stay ahead. This article offers practical advice on enhancing your communication skills on platforms where the written word reigns supreme.

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Caroline Gladys Chikura

Communications Officer | Digital Marketing, Social Media Communications

1 Analyze Content

Take a step back and critically assess your current social media content. Look for patterns in posts that received high engagement and those that didn't. Consider the tone, style, and subject matter. Are you providing value to your audience with insightful commentary and relevant information, or are you simply broadcasting messages? Reflect on how you can infuse more personality into your posts to create a genuine connection with your followers.

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Caroline Gladys Chikura

Communications Officer | Digital Marketing, Social Media Communications
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One thing i have found helpful is to continuously learn and research i have realised that trends change and social media is always changing.Therefore there is need to also check from my previous posts that had a lot of engagement.What did the audience like and did they find value in it then i create valuable and relevant content that they can relate with

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2 Engage Daily

Consistency is key in social media. You need to engage with your audience daily to stay relevant and keep the conversation going. This doesn't mean you have to post every hour, but a steady stream of content and interaction helps maintain visibility. Respond to comments, ask questions, and participate in discussions to demonstrate your commitment to the community and to refine your conversational skills.

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Caroline Gladys Chikura

Communications Officer | Digital Marketing, Social Media Communications
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I totally agree with the above statement .Consistency is key in social media .You need to understand your audience and the only way to do this is to post daily .From there you will know what they like and you will build your community.Respond to comments and ask questions honestly people will feel they are part of you and your brand.

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3 Visual Appeal

While your focus may be on writing, never underestimate the power of visuals on social media. Incorporating images, videos, or graphics can significantly increase the appeal and engagement of your posts. Use visuals that complement your written content and help convey your message more effectively. Remember, a picture is worth a thousand words, and in the fast-paced world of social media, it can be the difference between a scroll-past and a stop-and-read.

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4 Learn Trends

Social media is ever-evolving, with new trends emerging constantly. As a journalist, staying up-to-date with these trends is vital. They can influence the way you write, the topics you choose, and even the timing of your posts. Understanding current hashtags, memes, and challenges can help you tap into wider conversations and make your content more relatable and shareable.

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Caroline Gladys Chikura

Communications Officer | Digital Marketing, Social Media Communications
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This is so true you have to continuously learn new trends and also follow and interact with other content creators .Social media trends and hashtags,memes change and with the coming of tik tok there are new challenges everyday it doesn’t mean you have to do all of them but use the ones that are relatable so that you can reach a wider audience.

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5 Personal Brand

Your personal brand as a journalist is what sets you apart on social media. It's a combination of your expertise, personality, and the unique perspective you bring to stories. Sharpening your communication skills involves curating your brand to reflect who you are professionally. This means being authentic, transparent, and consistent across all platforms, which will help you build trust with your audience.

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6 Feedback Loop

Finally, create a feedback loop by monitoring the responses to your posts. Pay attention to what resonates with your audience and what falls flat. Use this information to adjust your communication strategy. Don't be afraid to ask for direct feedback from your peers or mentors. Constructive criticism can be invaluable in honing your skills and improving your social media presence.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Alyssa Jaffer

Global Communications at Deliveroo | Forbes Contributor | Freelance Writer
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Find ways to add value to others. When sharing content, think about the reader and what they care about, rather than from your own perspective as the author. For example, if you’re sharing an article you recently had published, rather than simply posting the link, add a snippet of the article and some takeaways for your readers. Tease the content and the engagement will come.

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What do you do if your communication skills as a journalist need a boost on social media platforms?

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1 Analyze Content

2 Engage Daily

3 Visual Appeal

4 Learn Trends

5 Personal Brand

6 Feedback Loop

7 Here’s what else to consider

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