What do you do if your client's expectations in Content Strategy are unrealistic?

Assessing reality to tackle unrealistic expectations of clients is a necessity, it allows clarifying objectives to ensure there is a clear understanding of the clients goal and why the solely believes their expectations are realistic. Making use of data driven insights also supports the assessment by showing past results, case studies and industry benchmark. This provide a reality check on what can be achieved within certain timeframes and budgets.

When dealing with unrealistic client expectations, it's crucial to tactfully educate them with your expertise. After assessing the situation, explain the limits of what's feasible and the typical workings of content marketing. Emphasize the importance of prioritizing quality over quantity, the significance of SEO, and the necessity of thorough audience research. Make it clear that while a well-crafted content strategy may take time to show results, it leads to more sustainable and rewarding outcomes in the long haul. This approach will help adjust expectations and build a foundation of trust and mutual understanding for ongoing collaboration.

Taking out time to lecture or Educate client about content Marketing/ strategy is important. It allows the client to know more about the strategy process like target audience research and the usefulness of search engines as time passes. It allows tailor a well detailed timing and resources required to produce quality content so as to achieve a significant results.

In my experience, clients usually think quantity is more important than quality. Focusing on KPIs like engagement rate, traffic, and bounce rate can show that you are reaching the right targets and not using a "spray and pray" approach.

Communicating with a client by pointing out something negative about them is never constructive nor intelligent, and it is certainly the best way to fail to show them that they are not right. A good content strategist skillfully manages client expectations, especially when goals are unrealistic. To do this effectively: - Educate: Explain the marketing process and how it aligns with business goals. Explain the difference between a business goal and a marketing one. - Reframe: Adjust unrealistic timelines to match achievable results. - Break it down: Decompose large goals into smaller, more attainable steps. - Focus on solutions: Avoid saying "no" outright. Guide the client to a realistic plan through positive phrasing and actionable steps.

It really helps to understand their mission and goals, in my opinion. Since requests and tweaks typically originate here, it helps to actively listen and show genuine interest in this matter. As well as really understanding their ICP(s).

Here's what to do if your client's content strategy expectations are unrealistic: -Assess & Educate: Evaluate the situation and industry benchmarks. Explain content marketing realities with clear communication. -Offer Alternatives: Propose phased approaches or budget-friendly strategies that achieve similar goals. -Collaborate: Work together to set achievable milestones and realistic timelines.