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What do you do if your business presentations aren't making an impact?

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Business presentations are a crucial skill for many professionals, especially if you want to advance your career, persuade your clients, or inspire your team. But what if your presentations are not getting the results you want? How can you improve your impact and effectiveness as a presenter? Here are some tips to help you.

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1 Know your audience

Before you design your presentation, you need to understand who you are speaking to, what they care about, and what they expect from you. Research your audience's background, interests, goals, and challenges. Tailor your message, tone, and style to suit their needs and preferences. Avoid using jargon, acronyms, or technical terms that they may not understand. Use examples, stories, or data that are relevant and meaningful to them.

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r M

Digital Trans
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In my experience, understanding our audience is essential to deliver our presentation clearly. As methods, we have to reserch our audience's backgroud, interests, targets, and challenges. As one of most important things, we have to avoid using unfamilier words such as jargon ,acronyms.

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Krishna gopal pareek

CA| Accounting & Tax Professional| Investment & Finance Education| Learner| Investing|TeachingI Ex-PWC-
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Understanding your audience is crucial when presenting information. Knowing their educational background and prior knowledge helps tailor your message effectively. Simplifying complex concepts and presenting them clearly is key. Focus on clarity and conciseness to make the information accessible. By ensuring a straightforward approach, you can overcome difficulties and ensure your message resonates with your audience.

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2 Have a clear purpose

Your presentation should have a clear and specific purpose that guides your content and delivery. What do you want your audience to know, feel, or do after your presentation? How will you measure your success? Write down your main objective and use it as a filter for selecting and organizing your information. Focus on the key points that support your purpose and eliminate any unnecessary or distracting details.

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Hanna Fahn

M.Sc. Pharm. & M.Ed.
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Exactly like this. Thinking about, what is essential and what is not. Also you can try to raise feelings in audience, but most preferrable positive ones. Planning carefully beforehand, what is different in this presentation compared with other common types of presentation. Like not giving too much information, but I would recommend some carefully chosen small spesific details, which you want audience to know. These can be the humor part of the presentation, if you have a talent to create humour from them by saying it funny way for example. Still you have to keep in mind, what are the key points, like in the beginning was correctly adviced.

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r M

Digital Trans
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In my opinion, having a clear purpose is very significant to deliver my presentation clearly. We have to know what audience requires. After that, gathering important information is necessary to make good messages.

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Krishna gopal pareek

CA| Accounting & Tax Professional| Investment & Finance Education| Learner| Investing|TeachingI Ex-PWC-
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Purpose is essential in everything we do. Without a clear purpose, the outcome becomes uncertain. Therefore, it's crucial to have a defined purpose that guides our actions and leads to results. This purpose should be communicated in a way that everyone understands their roles and responsibilities. All presentations should align with this purpose, ensuring clarity and conciseness, so that everyone is on the same page and working towards the same goal.

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3 Use a simple structure

A well-structured presentation helps your audience follow your logic, remember your message, and engage with your ideas. Use a simple and clear structure that consists of an introduction, a body, and a conclusion. In the introduction, capture your audience's attention, establish your credibility, and preview your main points. In the body, develop your main points with evidence, examples, or arguments. In the conclusion, summarize your main points, restate your purpose, and end with a call to action or a memorable statement.

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Krishna gopal pareek

CA| Accounting & Tax Professional| Investment & Finance Education| Learner| Investing|TeachingI Ex-PWC-
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A good presentation makes it easy for your audience to follow along, remember what you said, and get interested in your ideas. Keep it simple and clear by organizing it into three parts: introduction, body, and conclusion.

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4 Deliver with confidence

Your delivery is as important as your content when it comes to making an impact. You need to communicate with confidence, enthusiasm, and clarity. Practice your presentation several times before the actual event, preferably in front of a friendly audience or a camera. Pay attention to your voice, body language, eye contact, and gestures. Use a conversational tone, vary your pitch and pace, and avoid filler words. Smile, relax, and show your passion for your topic.

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5 Engage your audience

A presentation is not a one-way communication, but a dialogue between you and your audience. You need to engage your audience throughout your presentation, not just at the end. Use questions, polls, quizzes, stories, or anecdotes to spark their interest, curiosity, or emotion. Invite feedback, comments, or questions from your audience and respond to them respectfully and constructively. Show that you value their opinions, insights, and experiences.

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6 Seek feedback

One of the best ways to improve your presentation skills is to seek feedback from others. Ask for honest and constructive feedback from your colleagues, mentors, or clients after your presentation. Find out what they liked, what they learned, and what they suggest for improvement. Thank them for their feedback and use it to refine your strengths and address your weaknesses. You can also review your own performance by watching a recording of your presentation and evaluating yourself.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your business presentations aren't making an impact?

1

2

3

4

5

6

7

1 Know your audience

2 Have a clear purpose

3 Use a simple structure

4 Deliver with confidence

5 Engage your audience

6 Seek feedback

7 Here’s what else to consider

Business Communications

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What do you do if your business presentations aren't making an impact?

1

2

3

4

5

6

7

1 Know your audience

2 Have a clear purpose

3 Use a simple structure

4 Deliver with confidence

5 Engage your audience

6 Seek feedback

7 Here’s what else to consider

Business Communications

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感谢您的反馈

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