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What do you do if your business needs to find the best product innovation events?

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Product innovation events are a great way to learn from experts, network with peers, and discover new opportunities for your business. But how do you find the best ones for your needs and goals? In this article, we'll share some tips and strategies to help you choose and attend the most relevant and valuable product innovation events for your business.

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Rachel Yager

Executive Leader in Education and Business Innovation | RapidPathway? | AccelerationX? | Advocate for Open Innovation…
Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
Priscila Kobayashi, MBA

Engenheira de Planejamento (S&OP), Projetos e Produtos| Especialista em Produ??o e Qualidade| Gest?o de Processos e…

1 Identify your objectives

Before you start searching for product innovation events, you need to have a clear idea of what you want to achieve from them. Do you want to learn new skills, get feedback, find partners, or generate leads? Do you have a specific problem or challenge that you need help with? Do you want to explore a new market or industry? By defining your objectives, you can narrow down your options and focus on the events that match your interests and expectations.

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Rachel Yager

Executive Leader in Education and Business Innovation | RapidPathway? | AccelerationX? | Advocate for Open Innovation Ecosystem
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If your objective is to enhance your brand visibility, consider speaking or moderating panel discussions at a product innovation conference. Doing so can provide you with a platform to showcase your expertise and engage with other industry experts, which can assist you in establishing your reputation and increasing exposure for your brand. You can also take advantage of speaking opportunities at the conference by delivering a keynote address, presenting a case study, or leading a workshop. By sharing your insights and knowledge with the audience, you can position yourself and your brand as thought leaders in the industry and generate interest and attention from potential customers and collaborators.

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2 Research the events

Once you have your objectives, you can start looking for product innovation events that suit your criteria. There are many sources and platforms that you can use to find and compare events, such as Eventbrite, Meetup, Product Hunt, or innovation hubs and accelerators. You can also ask for recommendations from your network, industry associations, or online communities. When you research the events, pay attention to the details, such as the agenda, speakers, format, audience, and location. You want to make sure that the events are relevant, engaging, and accessible for you.

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
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Antes de empezar a buscar eventos de innovación de productos, es importante tener claridad sobre lo que esperas obtener de ellos. ?Quieres aprender nuevas habilidades, recibir retroalimentación, encontrar socios o generar oportunidades de negocio? ?Necesitas ayuda con un problema o desafío específico? ?Quieres explorar un nuevo mercado o industria? Al definir tus objetivos, puedes filtrar tus opciones y centrarte en los eventos que se alinean con tus intereses y expectativas. Luego, puedes empezar a buscar eventos que cumplan con tus criterios, utilizando diversas fuentes y plataformas como Eventbrite, Meetup, Product Hunt, hubs de innovación y aceleradoras.

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3 Plan your attendance

After you have selected the product innovation events that you want to attend, you need to plan your attendance carefully. You should register or book your tickets as soon as possible, as some events may have limited capacity or early-bird discounts. You should also prepare your materials, such as your business cards, pitch deck, or portfolio, depending on the purpose of the event. You should also set some goals and metrics to measure the success of your attendance, such as the number of contacts, leads, or insights that you want to gain.

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
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Antes de participar en eventos de innovación de productos, es necesario identificar tus metas. Quizás quieras adquirir habilidades, obtener retroalimentación, buscar socios o generar clientes potenciales. Tal vez enfrentas un problema específico o buscas explorar un nuevo mercado. Al tener definidos tus propósitos, podrás seleccionar los eventos que más se ajusten a tus necesidades. También, es imprescindible planificar cuidadosamente tu participación, registrarse con anticipación, preparar tus materiales y establecer metas para medir el éxito de tu asistencia.

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Priscila Kobayashi, MBA

Engenheira de Planejamento (S&OP), Projetos e Produtos| Especialista em Produ??o e Qualidade| Gest?o de Processos e Melhoria Contínua
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Plan your attendance by setting clear objectives, identifying key topics, and scheduling your participation in advance. Research event agendas, speakers, and networking opportunities to ensure alignment with your business goals. Maximize your experience by actively engaging with speakers, exhibitors, and fellow attendees to foster collaboration and gain valuable insights for driving product innovation.

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4 Network effectively

One of the main benefits of attending product innovation events is the opportunity to network with other professionals, experts, and potential customers or partners. To network effectively, you need to be proactive, friendly, and respectful. You should introduce yourself and your business clearly and concisely, and ask open-ended questions to start a conversation. You should also listen actively and show genuine interest in the other person's perspective and needs. You should also follow up with your contacts after the event, and keep in touch until you establish a relationship or collaboration.

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
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Antes de participar en eventos de innovación de productos, es necesario identificar tus metas. Quizás quieras adquirir habilidades, obtener retroalimentación, buscar socios o generar clientes potenciales. Tal vez enfrentas un problema específico o buscas explorar un nuevo mercado. Al tener definidos tus propósitos, podrás seleccionar los eventos que más se ajusten a tus necesidades. También, es imprescindible planificar cuidadosamente tu participación, registrarse con anticipación, preparar tus materiales y establecer metas para medir el éxito de tu asistencia.

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5 Learn and apply

Another important benefit of attending product innovation events is the chance to learn from the best practices, trends, and innovations in your field. To learn and apply what you learn, you need to be attentive, curious, and open-minded. You should take notes, ask questions, and participate in discussions or workshops. You should also reflect on what you learn and how it can help you improve your product or business. You should also implement what you learn as soon as possible, and test and measure the results.

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Priscila Kobayashi, MBA

Engenheira de Planejamento (S&OP), Projetos e Produtos| Especialista em Produ??o e Qualidade| Gest?o de Processos e Melhoria Contínua
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Research and identify industry-specific product innovation events through online platforms, industry publications, and networking with peers. Evaluate event agendas, speakers, and attendee profiles to ensure relevance and potential for valuable insights. Attend selected events, actively engage with participants, and apply learnings to drive innovation within your business.

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6 Explore new opportunities

Finally, attending product innovation events can help you explore new opportunities for your business, such as new markets, customers, or partners. To explore new opportunities, you need to be flexible, creative, and strategic. You should look for gaps, needs, or problems that you can solve with your product or service. You should also look for synergies, collaborations, or alliances that you can form with other businesses or organizations. You should also evaluate the feasibility, viability, and desirability of the opportunities, and pursue the ones that align with your vision and goals.

添加您的观点

Priscila Kobayashi, MBA

Engenheira de Planejamento (S&OP), Projetos e Produtos| Especialista em Produ??o e Qualidade| Gest?o de Processos e Melhoria Contínua
举报内容
Explore diverse channels such as industry associations, event directories, and social media platforms to discover relevant product innovation events. Consider attending both virtual and in-person conferences, workshops, and seminars to expand your network and stay updated on emerging trends. Prioritize events with renowned speakers, interactive sessions, and opportunities for collaboration to maximize learning and networking potential.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rachel Yager

Executive Leader in Education and Business Innovation | RapidPathway? | AccelerationX? | Advocate for Open Innovation Ecosystem
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In pursuing product innovation, you should seek out professional organizations related to your industry in your search for product innovation conferences. These organizations often hold events that showcase your field's latest trends and technologies and can provide valuable networking opportunities with other professionals in your industry. They may have a list of upcoming events or be able to recommend ones that are reputable and worth attending. Attending these events would allow you to learn about new products, technologies, and processes that could help your business stay competitive.

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What do you do if your business needs to find the best product innovation events?

1

2

3

4

5

6

7

1 Identify your objectives

2 Research the events

3 Plan your attendance

4 Network effectively

5 Learn and apply

6 Explore new opportunities

7 Here’s what else to consider

Product Innovation

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What do you do if your business needs to find the best product innovation events?

1

2

3

4

5

6

7

1 Identify your objectives

2 Research the events

3 Plan your attendance

4 Network effectively

5 Learn and apply

6 Explore new opportunities

7 Here’s what else to consider

Product Innovation

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