What do you do if your Business Innovation presentation isn't convincing enough?

In my experience, when a business innovation presentation isn't convincing enough it's often because the innovators fell in love with their solution and the presentation it too much 'inside-out'. In their enthusiasm, they forgot that (internal) marketing starts with understanding your audience and framing the message in such a way that it fits their needs. Did you critically look at your presentation 'outside-in' - from the perspective of your audience?

Implement a structured feedback mechanism, such as anonymous surveys or post-presentation interviews, to gather detailed insights. Ask specific questions about the clarity of your message, the effectiveness of your supporting evidence, and the persuasiveness of your delivery. Analyze feedback both qualitatively and quantitatively, looking for common themes or areas where improvement is needed. Consider conducting a focus group discussion with a subset of your audience to delve deeper into their perceptions and reactions.

It is really important to tailor the presentation according to who the audience is, their role in the business, the motivation and concerns of these audience to this innovation project. Adjust the key message according to what the audience value the most will help drive a better conversation during the presentation, and achieve a better outcome.

Pitching innovation is often an underestimated task. It takes quite some time to master the skills needed to be successful in getting people onboard with something new. Start by getting to know your audience and what matters most to them. What challenges are they interested in solving, what have they tried before and what's been the outcome. Consider which concerns they may have and what might get in the way of them pursuing the solution you're proposing. Tailor your approach to your audience to provide them the information needed to make a decision, address concerns & risks and demonstrate the need and added value for the solution you're proposing.

In my experience, what usually works most effective is to bring in some initial research data and feedback from relevant audience, and stakeholders to the innovation idea. These will bring interest and energy for more productive and usually positive discussion and engagement in the meeting, leading to some solid and progressive next steps.

Bring your passion of the idea and project to and throughout every step of the process, people love to support and work with a project leader who is passionate of the innovation and it's potential impact.