What do you do if your business idea needs to impress potential investors?

The clearest way to explain your 'idea' is by telling your audience a captivating story of a person for whom you are solving the problem for. I want to know who it is, what they are struggling with and why you are the best person to solve this problem. Also, tell me why you are passionate about solving this problem. Lastly, prove to me that there are enough people with this problem who are willing to pay to fix it. Then, I invest in you!

Comment rénover le système de protection sociale francais? Réévaluation des prestations et des bénéficiaires Vision Holistique de la santé "entre sécurité sociale, professionnels de santé et assureurs" Modernisation, digitalisation, IA dans la santé "Health tech" Adaptation aux nouvelles formes de travail / aux nouveaux métiers Intégration de la sédentarité croissante et du vieillissement de la population Passer d'un système curatif à un système préventif Metavers, IA, objets connectés comme source d'anticipation et de traitement "mesure des posologies et adaptation de la chimie des traitements". Cette réflexion doit nous permettre globalement de converger vers une médecine plus performante socialement et économiquement.

Remember that there’s no one-size-fits-all approach. Tailor your pitch to your company’s stage, industry, and target audience. 1.Tell a Compelling Story 2. Define the Problem 3. Practice Your Pitch 4. Be Realistic

To impress potential investors, it's crucial to craft a compelling business plan that demonstrates market demand, showcases a unique selling proposition, and outlines realistic financial projections. Presenting a prototype or MVP, highlighting the expertise of your team, and showing evidence of traction further strengthen your pitch. Clear communication, tailored to investors' interests, and building relationships are essential for securing funding and bringing your business idea to fruition.

Knowing your numbers is very important. It shows you know the market, what level you can reach with the right investment, and if the total addressable market (TAM) is important enough. It gives a clear indication to investors if it is worth focusing on the problem you are solving, and if return on investment (ROI) can be interesting.

There are PLENTY of things thought-leaders should do when needing to impress potential investors. Rule of thumb: if you are putting together a business case and it doesn't impress you, it won't impress others - so here are my top three essentials in any business case that always grab my attention, w/ a potential to impress! (small or big): 1.) Research the problem thoroughly and bring qualitative, quantitative, and verifiable data. THEN summarize the findings in less than 5 sentences. If you can't, the problem is too big. Trim it down. 2.) Sell the VISION (wireframes, concepts, etc) all while articulating strong confidence in the early stage outcomes. 3.) Include proposed initial success metrics that are easy to understand.

The most important number you can show is the number that proves that the problem you are solving is important to lots of people and that they are willing to pay money to have you fix it. Your idea is worth very little. You must show the work you have put into proving the problem space by talking to potential customers. Everything else is just decoration.

It is important to demonstrate that the business idea is solving the right (part of the) problem. Quite often the total addressable market is over inflated or, on the flip side, the right part of the market is not addressed. The confidence in ROI will be higher if the above are considered correctly.

Your unique position usually comes from the fact that you have built businesses before, failed and/or succeeded. It shows you have what it takes to go through a tough entrepreneurial journey. Outside of that, it can be a clever invention, your extensive knowledge/experience in this problem space and then lastly the clever idea you have to add value in this space.

Show me your personality! I see so many dry decks and pitches littered with TAMs, SAMs and other made-up numbers. Show me who you are, why you are doing this, what you are passionate about and what worries you but also what excites you about this journey.

This is everything, show that you have worked hard to prove there is a market for your product. The best way to do is my interviewing customers and then surveying them. Launch simple websites to gauge interest. Do whatever you can before you build the product to show that there is a real need for this problem to be solved.

Each of these aspects is crucial in its own right, but if I had to choose one, "Show traction" would likely be the best choice among provided options. Demonstrating traction proves that my idea is not just theoretical but has real-world validation. It shows potential investors that there is demand for my product or service and that I am capable of executing my plans effectively. However, keep in mind that all the other elements are also important and should ideally be addressed in your pitch or presentation.

Depending on the industry and the type of investors you'll adress you have to talk more or less about risk mitigation. I like to include some explanation at last about the reduced risk of the business idea I developed, but according of the investor's types I take a risk or profit story to tell. For financial based investors I prefer to use arguments to demonstrate te reduced risk of the business idea and for "tech" based investors I talk about the profit (which means an increased risk). In conclusion, you have to reduce your risk to fail in the proposal by selecting the perspective that is prefered for the investors: they'll be happy affirming their position and you'll avoid unnecesary questions.