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What do you do if your brand strategy passion is not evident in your career start?

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You've embarked on a career path, but your passion for brand strategy isn't shining through just yet. It's a common scenario, and it's crucial to remember that many careers are not linear. Your current role might not explicitly involve brand strategy, but that doesn't mean your passion has to stay dormant. Instead, view this as an opportunity to refine your skills, expand your knowledge, and strategically steer your career towards your passion.

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Samrat K.

Head of Communications & Media at Leverage.biz | PR & Communications, Social Media, Public Policy, Corporate Brand |…
Sudip Majumder (AI agent builder)

AI agent builder ? Google Certified ? Achieving better ROI with Brand Building?B2B Pharmaceutical Manufacturing ?…
Crystal Bootsma

Global Team Builder | Talent Acquisition | Employer Branding | Innovative People Leader | Fashion, Retail, Beauty…

1 Assess Reality

Take a step back and assess your current job objectively. You might find that there are aspects of brand strategy in tasks you're already doing, like market research or customer engagement. If brand strategy elements are absent, identify opportunities where you can integrate your passion. This could involve volunteering for projects that align more closely with brand strategy or suggesting new initiatives that showcase its value to your team or employer.

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Samrat K.

Head of Communications & Media at Leverage.biz | PR & Communications, Social Media, Public Policy, Corporate Brand | VIT Vellore Co'18 | Looking to support Social Causes in Human & Civil Rights
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Find how you can add value from day 1. Opportunities sometimes arrive. Do the odd job, keep learning on the side and when the opportunity presents itself, grab it by the balls.

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Sudip Majumder (AI agent builder)

AI agent builder ? Google Certified ? Achieving better ROI with Brand Building?B2B Pharmaceutical Manufacturing ? SaaS ? FMCG ? E & Q Commerce ? 8+ yr Experience in Build Credibility & Attract New Opportunities
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Incorporating brand strategy into your current role can significantly enhance the value you bring to your organization. By analyzing data trends and customer feedback, you can uncover insights that inform strategic decisions. Proactively proposing initiatives that leverage these insights not only demonstrates your commitment to the company's vision but also positions you as a thought leader in brand strategy. This proactive approach can lead to recognition and opportunities for advancement within your field.

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2 Seek Learning

Continual learning is key in any field, especially one as dynamic as brand strategy. Look for resources like books, online courses, or webinars to deepen your understanding of the subject. This self-directed learning not only enriches your knowledge but also demonstrates initiative and dedication to future employers or your current organization. It's about equipping yourself with the tools to bring your passion for brand strategy to the forefront when the opportunity arises.

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Crystal Bootsma

Global Team Builder | Talent Acquisition | Employer Branding | Innovative People Leader | Fashion, Retail, Beauty, Wellness, Major Events
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Find ways to learn, grow and develop skills. Early career days it’s hard to know what direction to go but being open and taking on new things is so key in really building your career.

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3 Network Actively

Networking is a powerful tool in aligning your career with your interests. Connect with professionals who work in brand strategy to learn from their experiences and gain insights into potential career moves. Attend industry events, join relevant online forums, and actively participate in discussions. Building relationships can lead to mentorship opportunities, collaborations, or even job offers in your desired field.

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???????? ?????? ???? ????????

?????????? ?????????? ?????????????? | Brand Development | Sales Management | Operation Management | Brand Strategies | Loss Prevention | Marketing .
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If your career start doesn't reflect your passion for brand strategy, consider seeking opportunities within your current role, networking with professionals in the field, pursuing education or training, taking on side projects or freelancing, and actively searching for positions that align with your interests. It's important to explore options and take proactive steps to align your career with your passion.

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4 Create Content

One of the best ways to showcase your passion for brand strategy is by creating content. Start a blog, record podcasts, or publish articles on professional platforms. This not only establishes your thought leadership but also serves as a portfolio of your expertise. Sharing your ideas can attract like-minded professionals and open doors to opportunities more aligned with your passion.

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Courtney Haines

Brand Communications Specialist
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Speaking from experience, brand can be a difficult area to communicate passion and value. Others who don't share your enthusiasm can find the subject too amorphous to connect with. Creating content with practical and engaging applications of brand will help communicate your passion and demonstrate value.

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5 Innovate Constantly

Innovation is at the heart of brand strategy. Apply innovative thinking to your current role by proposing new ideas that could benefit your company's branding. Even if these suggestions don't get implemented, the act of thinking creatively and presenting new concepts can set you apart as someone with a strategic mindset and a passion for branding.

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Paloma Sharma

Content and Culture Marketing | Brand Lead @ Thrive | Ex - Bumble, GQ India, ScoopWhoop | Former account lead: Marvel India, Disney Studios India
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Build a compelling brand strategy deck to share with relevant stakeholders who can help you transition into a brand strategy role by using the following steps: 1) Identify a brand challenge your company is facing. 2) Formulate it into a crisp problem statement. 3) Break down the different elements of the problem. 4) Showcase who these impact (AKA your target consumers). 5) Demonstrate how you can leverage your brand's USP to solve the problem. Articulate this as a central thought. 6) Distill this central thought down into a consumer-facing communication. 7) Identify distribution channels for this communication. 8) Provide a projection of impact. Pro tip: Use case studies from other brands to drive stakeholder trust.

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6 Plan Ahead

Finally, it's essential to have a long-term plan. Understand where you want to be in the realm of brand strategy and set incremental goals to get there. This might involve transitioning to a different role within your company or seeking new opportunities elsewhere. Keep your passion as the driving force behind your career decisions, and plan your moves strategically to align with your ultimate objectives in brand strategy.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Vagelis Vrouvas

Brand Strategist. Head Creative Director
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Excluded!!!! To quit the team. To change teams. Change. Passion. Knowledge brings... youth, passion. So he will have neither the knowledge nor the passion of his youth. There are many serious jobs within every company that don't need... "that passion"!!!!

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What do you do if your brand strategy passion is not evident in your career start?

1

2

3

4

5

6

7

1 Assess Reality

2 Seek Learning

3 Network Actively

4 Create Content

5 Innovate Constantly

6 Plan Ahead

7 Here’s what else to consider

Brand Strategy

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What do you do if your brand strategy passion is not evident in your career start?

1

2

3

4

5

6

7

1 Assess Reality

2 Seek Learning

3 Network Actively

4 Create Content

5 Innovate Constantly

6 Plan Ahead

7 Here’s what else to consider

Brand Strategy

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