What do you do if your brand strategy career is impacted by a layoff?

Take time to assess the impact of the layoff on both your professional and personal life, and be honest in your analysis. Is it time to invest more in your knowledge, increase your price, and launch harder (yes, sometimes you need to increase your charge to commit more), or volunteer for more roles to gain access? While it's natural to feel a range of emotions, try to maintain perspective and view this as a chance to realign your career path with your goals and aspirations.

Instead of simply updating your resume with your past experiences, take a creative approach to showcase your skills, achievements, and unique value proposition. Consider using visual elements, storytelling techniques, or multimedia formats to make your resume stand out and capture the attention of potential employers.

Yes, you might be feeling bummed out and not want to step outside, especially if you're an introvert like me. But now's the time to get out of your head and show up more for yourself. Expand your professional network beyond traditional channels and platforms. Attend industry events, workshops, and conferences, but focus on building genuine connections rather than simply collecting contacts. Leverage social media platforms like LinkedIn to engage with professionals in your field, join relevant groups, and participate in meaningful conversations. You never know who you'd have a conversation with that'd need your services!

Use this transitional period as an opportunity to invest in your continuous learning and professional development. Explore new areas of interest, acquire new skills, or deepen your expertise in specific aspects of brand strategy through online courses, certifications, or self-directed learning initiatives.

It is not a good feeling but you've got this. As you apply for other jobs in the industry, freelance. -Reach out to people who you know -Update your portfolio -Explore online work websites like fiverr -Send personalized DMs and mails It might seem daunting but freelancing will help you build skills and resources to continue your journey and keep exploring :)

You don't want to put all your eggs in one basket immediately. Consider freelancing or consulting as a way to gain flexibility and autonomy in your career while exploring different opportunities. Freelancing allows you to showcase your skills, work with diverse clients, and build a portfolio that demonstrates your expertise in brand strategy.

You're not broken, just bent for a bit. Every single person you admire went through this phase more than once in their career. If they didn't bounce back, you wouldn't know or love them. So, train your positive mindset. Focus on the opportunities for growth and reinvention that lay ahead, rather than dwelling on setbacks. Surround yourself with supportive individuals who uplift and encourage you during this transition.

Explore Alternative Paths: Take this opportunity to explore alternative career paths or industries that align with your interests and values. Keep an open mind and be willing to pivot or adapt as you navigate your career journey. Seek Mentorship and Guidance: Reach out to mentors, career coaches, or industry professionals for guidance and support. Their insights and advice can help you gain clarity, navigate challenges, and make informed decisions about your career path. Embrace Entrepreneurship: Consider entrepreneurship as a potential avenue for pursuing your passion for brand strategy. Launching your own brand consultancy or startup allows you to take ownership of your career trajectory and create opportunities for innovation and impact.