What do you do if your brand messaging and storytelling are hindered by conflicts?

If your brand values and your brand message conflict, you might not have been completely honest about what your values truly are. You need to live them and make decisions based on them, not just put them on your About Us page on your website.

1. Show me a committee and I'll show you conflict. 2. If your brand messaging is based on "storytelling", you're telling stories. Neither of the above are productive. Dump the flim-flam and let's get started. If your Brand is really strong, and your creatives and strategists have nailed it, then railroad it through and be prepared to wear the sulking from the conflict department - it will be worth it! There you go. No conflict, no hindrance, and no "storytelling"! Now you can present a clean brand with the true story as its soul. Believe me, I've been through many, it's powerful sh#t and it works!

When conflicts are hurting your brand's message, address them openly. Find out why they're happening and talk with everyone involved to find a solution. Keep your brand's message true to its values and make sure it connects with your audience. Work together to create a clear and consistent message that tells your brand's story well.

When conflicts are hurting your brand's message, address them openly. Find out why they're happening and talk with everyone involved to find a solution. Keep your brand's message true to its values and make sure it connects with your audience. Work together to create a clear and consistent message that tells your brand's story well.

If your brand messaging and brand values are at odds, go back to the problem you solve for your ideal customer. Do your values align with why you solve that problem for that specific customer? Does your brand messaging invite your ideal customer into a story? Does it show them how you understand their problem, feel their pain, and guide them to a solution and success? Usually, when messaging and values are misaligned, it's because the company got caught up in themselves and forgot they exist to solve a problem for their customer.

One should encourage honest discussions and seek to understand different perspectives. Sometimes conflicts can arise from misunderstandings or differing priorities, and resolving them can lead to stronger alignment. So one should not shy away from addressing conflicts directly. Also, ensure that everyone in the organization is working towards a common understanding and goal when it comes to brand messaging and storytelling.

The most successful strategy alignment occurs when you translate your Values into an Authentic Brand that Connects with consumers on an Emotional Level, and you TELL STORIES about it. "HUMAN MARKETING" is based on the fundamental belief that; Anybody can copy What You Make. But They Can't copy Who You Are. Clarify Who you are, What you stand for, and What you represent. By doing so, you'll Attract & Retain customers that Value what you Offer (your Product or Service). But more importantly, Value Who You Are, What You Stand For, and What You Represent (your Brand Identity). Using this framework for strategy & messaging alignment, will allow you to tell stories that speak to, and connect with consumers that Identify with your brand.

When it comes to monitoring the only two areas you really need to consider are customer feedback and the number of buyers. We consider engagement metrics not to be of major importance. The whole reason you are changing is to find more buyers.

prioritize resolving underlying issues to maintain consistency and authenticity. Facilitate open communication and collaboration among stakeholders to align on messaging and narrative. Identify common goals and values to unify storytelling efforts and mitigate conflicts. Clearly define roles and responsibilities to streamline decision-making processes and ensure messaging coherence. Utilize conflict resolution techniques to address disagreements constructively and foster a positive working environment. Continuously monitor and refine brand messaging to adapt to changing dynamics and maintain storytelling integrity. By addressing conflicts proactively, brands can uphold cohesive messaging and storytelling that resonate with audiences.