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What do you do if your brand management career is impacted by a layoff?

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Facing a layoff can be a daunting experience, especially in the specialized field of brand management, where your role involves upholding and enhancing the value of a brand. If your career in brand management has been impacted by a layoff, it's important to remember that your skills and experience are valuable assets that can help you navigate this challenging time. This article will guide you through the steps to take to manage the situation effectively and set the course for your next professional opportunity.

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Rochelle Menezes

Head of Account Management
Ifedolapo Ojuade, ABMP, MBA

Commercial Leader | Strategic Marketing Professional | FMCG Tech | Faculty at BMA | Writing "The Nigerian Consumer…

1 Assess Reality

After a layoff, take a moment to assess your situation objectively. Understand that layoffs can occur due to various reasons unrelated to your performance, such as economic downturns or company restructuring. It's crucial to maintain your confidence in your brand management skills. Review your financial situation, update your resume, and prepare to present your achievements and value proposition to potential employers. This is also an excellent time to reflect on your career goals and consider if you want to continue on the same path or explore new opportunities in brand management or related fields.

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Ifedolapo Ojuade, ABMP, MBA

Commercial Leader | Strategic Marketing Professional | FMCG Tech | Faculty at BMA | Writing "The Nigerian Consumer Code" series for BusinessDay | I deliver ROI-positive Commercial Programs for MNCs.
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Facing a brand management plot twist? Here's your strategy: 1. Self-Reflection: Take a breath. Reflect on your journey, skills, and passions. Sometimes, detours lead to unexpected destinations. 2. Leverage Your Network: Reach out to your professional network. Connections can be lifelines in turbulent times. 3. Upskill: Invest in yourself. Use the downtime to acquire new skills or certifications that make you a more valuable asset. 4. Stay Resilient: Keep the faith. Brand management is a rollercoaster ride. Embrace the ups and downs, knowing they shape your story.

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Rochelle Menezes

Head of Account Management
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After a layoff, it's important to recognize that it's not always a reflection of your performance. I experienced this firsthand when my previous company downsized due to financial challenges. Taking stock of my skills and accomplishments helped me stay confident during the job search. Updating my resume and reassessing my career goals allowed me to pivot towards new opportunities, ultimately leading to a more fulfilling role in a different industry.

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2 Network Actively

Networking is a powerful tool in the brand management industry. Reach out to your professional contacts, including former colleagues, mentors, and industry peers. Let them know you're seeking new opportunities and ask for their advice or if they're aware of any job openings. Attend industry events, join professional groups, and participate in online forums to expand your network. Remember, the relationships you've built as a brand manager can often lead to new opportunities and insights during your job search.

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Rochelle Menezes

Head of Account Management
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Networking is crucial in brand management, opening doors to new opportunities and insights. Personally, I've found reaching out to former colleagues and attending industry events invaluable. Building relationships and staying connected has not only expanded my job prospects but also provided valuable advice and support. Networking isn't just about landing a job; it's about fostering meaningful connections that can shape your career trajectory.

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3 Skill Enhancement

The brand management landscape is dynamic, with new trends and tools emerging regularly. Use this time to enhance your skills by taking courses, attending workshops, or earning certifications that are relevant to brand management. This will not only make you more marketable but also demonstrate to potential employers your commitment to staying current in your field. Consider broadening your expertise in areas like digital marketing or data analytics, which are increasingly important in brand management strategies.

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Rochelle Menezes

Head of Account Management
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In today's fast-paced brand management realm, staying ahead means embracing continuous learning. I've found that investing time in courses and workshops has not only expanded my skill set but also boosted my credibility in the eyes of employers. For instance, delving into digital marketing strategies has allowed me to adapt to the evolving landscape, making me a more versatile asset in brand management endeavors.

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4 Personal Branding

As a brand manager, you understand the importance of a strong brand. Apply this knowledge to yourself by developing your personal brand. Ensure your online presence reflects your professional identity and showcases your expertise in brand management. Update your LinkedIn profile, create a professional website or blog, and engage with content related to your field. A compelling personal brand can make you stand out to recruiters and hiring managers in the industry.

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Rochelle Menezes

Head of Account Management
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As a brand manager, I recognize the power of branding, not just for products, but for individuals too. Crafting a strong personal brand is crucial. I've experienced this firsthand; by curating my online presence, updating my LinkedIn profile, and actively sharing insights in my field, I've attracted opportunities and connections that align with my career goals. Consistently showcasing my expertise has undoubtedly made me more visible and credible in the industry.

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5 Strategic Applications

When applying for new roles in brand management, be strategic. Tailor your resume and cover letter for each application, highlighting the skills and experiences that align with the job description. Use your understanding of branding to market yourself effectively. Focus on achievements that demonstrate how you've successfully managed brands in the past, and be prepared to discuss these in interviews. Quality applications are often more effective than quantity in securing the right position.

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Rochelle Menezes

Head of Account Management
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When diving into brand management job hunts, strategic moves are key. Customize your application materials to mirror each job's needs. Showcase your branding prowess by spotlighting relevant skills and experiences. Drawing from personal experience, I learned that quality applications, crafted with care and attention to detail, yield better results than spraying resumes everywhere. Highlighting past successes in managing brands can be a game-changer during interviews.

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6 Stay Positive

Maintaining a positive mindset is crucial during a job search. Brand management requires creativity and innovation, traits that flourish in a positive environment. Surround yourself with supportive peers, seek out inspirational materials, and stay confident in your abilities. Remember that every application and interaction is a step forward. With persistence and a positive outlook, you'll find an opportunity that aligns with your skills and career aspirations in brand management.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your brand management career is impacted by a layoff?

1

2

3

4

5

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7

1 Assess Reality

2 Network Actively

3 Skill Enhancement

4 Personal Branding

5 Strategic Applications

6 Stay Positive

7 Here’s what else to consider

Brand Management

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What do you do if your brand management career is impacted by a layoff?

1

2

3

4

5

6

7

1 Assess Reality

2 Network Actively

3 Skill Enhancement

4 Personal Branding

5 Strategic Applications

6 Stay Positive

7 Here’s what else to consider

Brand Management

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