What do you do if your brand identity is lacking due to poor delegation?
When your brand identity isn't reflecting the vision you have for your business, it's possible that poor delegation is the root cause. Delegation is the assignment of responsibility or authority to another person to carry out specific activities. In the context of brand strategy, it means ensuring the right tasks are in the hands of those who can best represent and build your brand's identity. If you find your brand's identity isn't as strong as it should be, it may be time to reassess who is responsible for what and make sure your brand's core values and messages are consistently communicated across all touchpoints.