What do you do if your brand development strategy is too innovative for your target audience?
Navigating a brand development strategy that might be too innovative for your target audience can feel like steering a spaceship through an asteroid belt—thrilling, but fraught with risks. You've envisioned a future for your brand that's bold and transformative, but what if your audience isn't ready to embrace such change? Understanding how to align your revolutionary ideas with the expectations and comfort zones of your consumers is critical. It's about striking a balance between innovation and familiarity, ensuring that your brand remains relevant and relatable while still pushing the envelope.