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What do you do if your brainstorming sessions in management consulting are lacking creativity?

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In management consulting, brainstorming is a critical tool for generating innovative solutions. However, there are times when these sessions may seem to lack the creative spark needed to tackle complex problems. If you find your brainstorming sessions falling flat, there are several strategies you can apply to reignite the creative energy and ensure productive outcomes.

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1 Diversify Input

One reason brainstorming sessions may lack creativity is the homogeneity of perspectives. To address this, invite people from different departments or with varied expertise to participate. This diversity can introduce new viewpoints and stimulate a richer exchange of ideas. Encourage everyone to contribute, regardless of their position in the company hierarchy, as this can lead to unexpected and innovative solutions.

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Shaurya Kumar Jha

Private Equity @ Bain & Company | IIM Tiruchirappalli Co'23
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If brainstorming sessions in management consulting are lacking creativity, it's essential to introduce techniques that stimulate innovation and encourage out-of-the-box thinking. Start by setting clear objectives and defining the problem statement to provide focus and direction for the brainstorming session. Encourage diverse participation by inviting team members with varied backgrounds and perspectives to contribute ideas. Utilize brainstorming techniques such as mind mapping, reverse thinking, or role-playing to generate fresh ideas and explore alternative solutions. Create a supportive and non-judgmental environment where team members feel comfortable expressing their thoughts and ideas freely.

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Nishant Kumar

General Management| Marketing and Communications| E-Commerce |D2C Brands| Content Management| Branding | GTM | Distribution| Entrepreneurship| Innovation
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Diversity in expertise, perspectives, and backgrounds often fosters creativity by bringing different ideas to the table. Encourage participation from all members and create a safe environment where individuals feel comfortable sharing unconventional or out-of-the-box ideas. Additionally, set clear objectives and provide stimulating stimuli to prompt creative thinking, such as industry trends, case studies, or provocative questions. Implementing structured brainstorming techniques like mind mapping, reverse thinking, or role-playing can also help break through mental barriers and spark innovative solutions.

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2 Change Scenery

Sometimes, the physical environment can stifle creativity. Consider holding brainstorming sessions in a new location, away from the usual conference room. A change in scenery can inspire fresh thoughts and perspectives. Whether it's a quiet park, an art gallery, or even a different part of the office, a new setting can help break routine thinking patterns and foster innovation.

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3 Leverage Techniques

There are numerous structured brainstorming techniques that can spur creativity. For example, the "Six Thinking Hats" method by Edward de Bono encourages looking at problems from different perspectives. Each 'hat' represents a different style of thinking, from emotional to analytical. By systematically switching 'hats,' your team can explore a problem in a comprehensive and creative manner.

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4 Implement Constraints

Paradoxically, introducing constraints can actually enhance creativity. By setting boundaries such as time limits or specific themes, you encourage participants to think more deeply and creatively about how to work within those parameters. This can lead to more focused and original ideas than an open-ended approach might yield.

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5 Encourage Playfulness

Creativity often flows more freely in a relaxed and playful atmosphere. Introduce elements of fun into your brainstorming sessions with games or creative exercises. This can help reduce the pressure to come up with 'the right idea' and encourage more free-form thinking. When participants are enjoying themselves, they're more likely to think outside the box.

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Sean R.

Ex-BCG Partner | Digital Infra and tech value creation
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Typically self-consciousness will erode people's ability to think freely. Actively encouraging rounds of "bad ideas" to remove the need for all ideas to be good tends to build the right environment.

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6 Follow Up

After a brainstorming session, it's crucial to maintain momentum. Follow up with participants to refine and develop the ideas generated. This can involve creating smaller working groups to explore certain ideas in more detail or scheduling subsequent meetings to build on the initial session's outcomes. Keeping the conversation going helps ensure that the creative sparks turn into actionable solutions.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Arnab K.

Associate Principal - Strategy/Management Consulting/Commercial Analytics/Research Insights- IIM Gold Medalist - LinkedIn Top Management Consulting Voice-Apr’24
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If brainstorming sessions are lacking creativity: change the physical and mental set up by going outdoors and introducing constraints to problems. Increase participation by making the session more engaging through polls and fun activities. Disengage and reconnect to the problem statement after a while so that fresh thoughts are generated

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What do you do if your brainstorming sessions in management consulting are lacking creativity?

1

2

3

4

5

6

7

1 Diversify Input

2 Change Scenery

3 Leverage Techniques

4 Implement Constraints

5 Encourage Playfulness

6 Follow Up

7 Here’s what else to consider

Management Consulting

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What do you do if your brainstorming sessions in management consulting are lacking creativity?

1

2

3

4

5

6

7

1 Diversify Input

2 Change Scenery

3 Leverage Techniques

4 Implement Constraints

5 Encourage Playfulness

6 Follow Up

7 Here’s what else to consider

Management Consulting

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