What do you do if your boss doesn't recognize your value and expertise in a CRM role?

1 Assess the situation

Before you take any action, try to understand why your boss doesn't recognize your value and expertise in a CRM role. Is it because they don't understand what you do or how you do it? Is it because they have different expectations or priorities? Is it because they have a personal bias or issue with you? Or is it because they are simply too busy or distracted to notice? Try to be objective and honest with yourself, and gather some evidence to support your claims.

2 Talk to your boss

Once you have a clear picture of the situation, you should try to have a conversation with your boss. Don't approach them with anger or resentment, but with respect and professionalism. Explain what you do in your CRM role, how you add value to the organization, and what your goals and challenges are. Ask for their feedback, input, and support. Listen to their perspective and try to find some common ground. If possible, agree on some specific actions or metrics to measure your performance and progress.

3 Showcase your achievements

Another way to demonstrate your value and expertise in a CRM role is to showcase your achievements and successes. Don't be shy or modest, but don't brag or boast either. Find appropriate ways to share your results and impact with your boss and other stakeholders. For example, you can send regular reports, updates, or testimonials that highlight your CRM activities and outcomes. You can also present your case studies, best practices, or lessons learned at meetings, webinars, or workshops.

5 Consider your options

Finally, if none of the above tips work, you may want to consider your options. Do you want to stay in your current CRM role, or do you want to look for a new one? Do you want to stay in your current organization, or do you want to explore other opportunities? Do you want to escalate the issue to a higher level, or do you want to let it go? Whatever you decide, make sure that you weigh the pros and cons, and that you have a clear plan and vision for your future.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?