What do you do if your B2B relationships lack emotional intelligence?
Emotional intelligence (EI) is the ability to understand and manage your own and others' emotions, especially in interpersonal situations. EI is crucial for building and maintaining successful B2B relationships, as it helps you communicate effectively, empathize with your clients, and resolve conflicts. However, not all B2B relationships have a high level of EI, which can lead to misunderstandings, frustrations, and lost opportunities. So, what do you do if your B2B relationships lack emotional intelligence? Here are some tips to help you improve your EI and foster better B2B partnerships.