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What do you do if your architectural designs lack visual impact without augmented reality?

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Augmented reality (AR) is a technology that enhances the perception of the real world with digital elements, such as images, sounds, or texts. AR can be a powerful tool for architects to showcase their designs, communicate their ideas, and impress their clients. But what if your architectural designs lack visual impact without AR? How can you create captivating and coherent projects that stand out on their own? Here are some tips to help you improve your design skills and avoid relying too much on AR.

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Vince S. H.

Co-founder of moss. architects, US Licensed Architect
Zivai Mamutse

Candidate Architect | Computational Designer | Parametric Modeling Expert
Rafaela Zakalski

BIM Manager | Varejo | Analista de Projetos | Especialista Revit

1 Understand the context

Before you start designing, you need to understand the context of your project. What is the purpose, the function, and the audience of your design? What are the physical, social, and cultural aspects of the site? How does your design relate to the existing environment and the future vision? By answering these questions, you can define the goals, the constraints, and the opportunities of your project. You can also identify the key features, the focal points, and the mood of your design.

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Zivai Mamutse

Candidate Architect | Computational Designer | Parametric Modeling Expert
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Focus on Design Principles: Ensure that your designs adhere to fundamental design principles such as balance, harmony, proportion, and rhythm. A strong foundation in these principles will contribute to the overall visual appeal of your designs. Material Selection: Experiment with a variety of materials and textures to add depth and visual interest to your designs. Consider how different materials interact with light and shadow, as this can significantly impact the overall aesthetic. Lighting Design: Pay attention to the lighting design within your projects. Thoughtful use of natural and artificial lighting can enhance the visual impact of architectural elements, creating dynamic and visually engaging spaces.

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2 Use basic design principles

To create a visually impactful design, you need to apply some basic design principles, such as balance, contrast, hierarchy, rhythm, and harmony. These principles help you organize the elements of your design, create a sense of order and clarity, and emphasize the most important aspects. For example, you can use balance to create stability and symmetry, contrast to create drama and variety, hierarchy to create direction and scale, rhythm to create movement and flow, and harmony to create unity and coherence.

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Zivai Mamutse

Candidate Architect | Computational Designer | Parametric Modeling Expert
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Color Palette: Choose a carefully curated color palette that complements the overall design concept. Colors can evoke specific moods and emotions, adding a layer of visual richness to your architectural designs. Scale and Proportion: Ensure that the scale and proportion of architectural elements are well-balanced. Consider how different elements relate to each other and to the surrounding environment. This can create a sense of harmony and visual interest. Landscaping and Surroundings: Integrate landscaping elements into your designs to enhance the overall visual appeal. Well-designed outdoor spaces and greenery can complement the architecture and provide a more visually stimulating environment.

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3 Experiment with different media

AR is not the only way to present your design. You can also experiment with different media, such as sketches, models, drawings, renderings, animations, or videos. Each medium has its own advantages and disadvantages, and can convey different aspects of your design. For example, sketches can show the initial concept and the creative process, models can show the three-dimensional form and the spatial quality, drawings can show the technical details and the dimensions, renderings can show the realistic appearance and the lighting, animations can show the dynamic behavior and the interaction, and videos can show the narrative and the context. By using different media, you can express your design in multiple ways and appeal to different senses.

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Vince S. H.

Co-founder of moss. architects, US Licensed Architect
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I've found that utilizing physical models proves to be one of the most effective methods for engaging clients and generating excitement about a project. The tangible nature of a model helps the clients to immerse themselves in the architectural narrative, envisioning their presence within and navigating the designed space. Also, as many studies have shown that hands-on activities contribute to optimal learning experiences. The merging of the client’s vision with a tactile, physical representation may enhance the memorability of the design. With physical models facilitating active participation, it could be more effective than the passive act of watching a video or a VR/AR simulation.

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Rafaela Zakalski

BIM Manager | Varejo | Analista de Projetos | Especialista Revit
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Integre diagramas e ilustra??es explicativas que destacam os conceitos-chave do projeto. Essas representa??es visuais podem simplificar informa??es complexas e esclarecer a inten??o do design.

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4 Get feedback and refine your design

One of the best ways to improve your design is to get feedback from others. You can ask your peers, your mentors, your clients, or your potential users for their opinions, suggestions, or criticisms. You can also compare your design with other similar or contrasting projects, and analyze their strengths and weaknesses. By getting feedback, you can discover the flaws, the gaps, and the potentials of your design. You can also learn from different perspectives and experiences, and gain new insights and ideas. Based on the feedback, you can refine your design and make it more effective and impactful.

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5 Use AR as a complement, not a substitute

AR can be a useful and innovative tool for architects, but it should not be a substitute for good design. AR should complement your design, not cover it up or distract from it. You should use AR to enhance your design, not to hide its flaws or to create false impressions. You should use AR to communicate your design, not to confuse or overwhelm your audience. You should use AR to create value and meaning, not to create gimmicks or tricks. In other words, you should use AR as a tool, not as a crutch.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Zivai Mamutse

Candidate Architect | Computational Designer | Parametric Modeling Expert
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Visual Hierarchy: Establish a clear visual hierarchy within your designs. Highlight key architectural features or focal points to draw attention and create a sense of order and importance. Incorporate Art and Sculptures: Integrate art and sculptures into your designs to add a layer of creativity and visual interest. These elements can become focal points and contribute to the overall aesthetic appeal. Rendering Techniques: Use advanced rendering techniques to create realistic and visually stunning representations of your designs. High-quality renders can provide a better understanding of the spatial qualities and materiality of your projects. User Experience (UX) Considerations: Think about the user experience within your designs.

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What do you do if your architectural designs lack visual impact without augmented reality?

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3

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1 Understand the context

2 Use basic design principles

3 Experiment with different media

4 Get feedback and refine your design

5 Use AR as a complement, not a substitute

6 Here’s what else to consider

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