What do you do if your advertising campaign is causing conflicts?

If the campaign is causing conflicts, then firstly we need to access the impact. 1-Identify the cause of conflict: Make sure you understand what the conflicts are and why they are occurring. 2-Communicate with stakeholders: Reach out to all the stakeholders involved in the advertising campaign. This includes team, clients, people, vendors.

Analizá si el tipo de conflicto merece que te sientes con tu equipo a pensar soluciones. A veces hay conflictos que uno los toma como importantes, pero a fin de cuentas son irrelevantes y nuestra campa?a está cumpliendo sus objetivos.

There always needs to be a balance between brand and direct response principles in a world where conversions mater the balance needs to be considered.

When confronted with conflict arising from an advertising campaign, the initial step is a comprehensive impact assessment. This entails gauging the extent and intensity of the backlash or dissent. Understand the affected parties, their reactions, and the possible short and long-term consequences for your brand. Beyond damage control, discern if there's a genuine issue or misunderstanding underlying the conflict that necessitates resolution. This proactive approach ensures effective management of the situation and potential restoration of trust and goodwill.

Address conflicts promptly through open communication and active listening to understand all perspectives. Collaborate with stakeholders to identify the root causes and find mutually beneficial solutions. Clearly define roles, responsibilities, and expectations to prevent future conflicts. Maintain transparency and flexibility in adapting the campaign strategy to accommodate diverse viewpoints. Foster a positive and respectful team culture that prioritizes constructive problem-solving and consensus-building.

If your advertising campaign is causing conflict, the most important step pst assessing the reasons is to bring al stakeholders together. Discuss the issue, identify the gaps, understand from each their point of view on the issue and take suggestions. It is important that the discussion ends with a clear line of action, timelines and clear objectives with complete measurement and tracking criteria.

After assessing the impact, firstly, if there are some misunderstandings, we have to acknowledge the impact of our campaign on affected parties. At the same time, we have to allow the affected party to express their concerns. After this if there is some misunderstanding then provide clarification on the intent behind your campaign.

Como trafficker el trabajo de revision y evaluación de contenido debe ser el dia a dia, para ver si es necesario los cambios en artes, copas, etc pero estos deben al menos haber corrido 7 dias con resultados si la campa?a no tiene entonces las acciones que deben realizarse son mas inmediatas y hacerlos con el team de creatividad y paid.

Modificar una estrategia o una estructura (plan de medios) casi siempre es difícil o imposible de hacerlo ya que implica no cumplir con los kpis que están como objetivo, sin embargo el contenido que no este arrojando resultados se puede cambiar siempre después de un análisis. Ahora creo que mes a mes se debe hacer peque?os cambios en la estrategia midiendo resultados y probando objetivos que den mejores resultados.

Normalmente tenemos el dicho que "si funciona que no se toque" pero para un buen performance se debe evaluar creativo-métrica-presupuesto-%deinteres y cambiarlo por un arte diferente, o un copy mas atractivo, o un call to action que sea mas aplicable al objetivo.

In navigating conflicts arising from advertising campaigns, it's essential to remember the power of empathy and humility. Often, conflicts stem from differing perspectives or experiences, and acknowledging these can be pivotal in finding common ground. Instead of immediately defending your position, take the time to listen and understand the concerns of those affected. Demonstrating empathy and a willingness to address grievances can help de-escalate tensions and pave the way for constructive dialogue and resolution. Additionally, maintaining humility by accepting responsibility for any missteps or unintended consequences can build trust and credibility, ultimately strengthening your brand's reputation in the eyes of stakeholders.